Year-on-Year Sales Hikes for Scottish Six

Half a dozen Scottish newspapers have enjoyed increases in their year-on-year circulations, say the latest official sales figures.

According to the ABCs, the Daily Star, the Daily Telegraph, The Guardian, the Scottish News of the World, the Sunday Telegraph and the Sunday Times Scotland each registered year-on-year increases in their sales – as measured by Average Net Circulation – between July last year and last month.

Meanwhile, the year-on-year figures for Scotland’s two biggest-selling daily newspapers were both down: 2.6 per cent for the Scottish Sun and 10.45 per cent for the Daily Record.

The figures were published on Friday.

Among the year-on-year fallers in Scotland were The Independent, the Independent on Sunday, the People, the Scottish Sunday Mirror and the Financial Times.

The figures read, across the board, as follows:

Daily Mirror (27,581 in July 2009 versus 30,721 in July 2008, down 3139 or 10.2 per cent), Daily Record (308,454 versus 344,481, down 36,027 or 10.45 per cent), Daily Star (90,317 versus 84,371, up 5946 or seven per cent), Sun (361,578 versus 371,162, down 9584 or 2.6 per cent), and Daily Express (70,917 versus 72,587, down 1670 or 2.3 per cent).

Daily Mail (115,841 versus 122,274, down 6433 or 5.26 per cent), Daily Telegraph (24,233 versus 23,388, up 895 or 3.83 per cent), Financial Times (4220 versus 4988, down 768 or 15.4 per cent), The Herald (55,707 versus 60,839, down 5132 or 8.4 per cent), The Guardian (15,351 versus 14,698, up 383 or 2.56 per cent), and The Independent (7677 versus 9504, down 1827 or 19.22 per cent).

The Scotsman (45,080 versus 48,236, down 3156 or 6.5 per cent), The Times (26,576 versus 27,058, down 482 or 1.8 per cent), Daily Star Sunday (29,851 versus 30,629, down 778 or 2.5 per cent), Scottish News of the World (310,589 versus 272,392, up 38,197 or 14 per cent), and Sunday Mail (376,905 versus 422,343, down 45,438 or 10.7 per cent).

Scottish Sunday Mirror (23,627 versus 27,833, down 4206 or 15.11 per cent), The People (16,619 versus 19,687, down 3068 or 15.5 per cent), Sunday Express (40,329 versus 41,141, down 812 or 1.9 per cent), Sunday Post (237,935 versus 258,763, down 20,828 or eight per cent), and Mail on Sunday (98,178 versus 109,526, down 11,348 or 10.3 per cent).

Independent on Sunday (6579 versus 7925, down 1346 or 17 per cent), The Observer (20,707 versus 20,757, down 50 or 0.2 per cent), Scotland on Sunday (53,752 versus 56,650, down 2898 or 5.11 per cent) and Sunday Herald (40,312 versus 43,064, down 2752 or 6.3 per cent).

Sunday Telegraph (19,980 versus 19,85, up 126 or 0.6 per cent) and Sunday Times Scotland (65,846 versus 63,821, up 2025 or 3.1 per cent).

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