Former Razz Reporter Lands PR Posting

A former member of 'The Razz' showbiz news team on the Daily Record has become an account executive at an Edinburgh PR agency.

Laura Sutherland left the Daily Record in May, to begin a three-month trial stint at Holyrood Partnership, which has now been turned into a permanent posting.

The former Daily Record staffer made her name as one half of The Razz, where she spent two years interviewing stars and celebrities. Before joining the Daily Record, she had worked in PR for a short time, for Edinburgh-based Duff Publicity.
She said: “I’m delighted to be returning to PR. My previous experience was more like dipping a toe in the waters – at Holyrood Partnership there is no alternative but to dive right in. It is a full-throttle place to work and I’ve already learned more in a short space of time than I have in any previous job and there is a lot more feedback.”
Her clients include style bar, restaurant and hotel, Rick’s; corporate couture expert, NKD Clothing; and Vittoria’s family Italian restaurant.
She added: “I knew from newspapers that the agency is extremely well regarded in the traditional media. What really surprised me was the depth of Holyrood Partnership’s digital work. The clients I am working with give me tremendous scope to be creative. Most have a strong consumer focus and that in itself makes the work really enjoyable.
“But what I get here that I couldn’t get anywhere else is intense exposure to and schooling in website content, online PR and real leading edge digital training in video and audio.”

Holyrood was founded seven years ago by former newspaper reporters, Scott Douglas and Raymond Notarangelo.

The Razz continues to comprise Beverly Lyons, with John Dingwall and Rick Fulton pitching in with tales too.

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