Sales Hike Joy for Sunday Herald

The Sunday Herald newspaper has reversed dramatic falls in its average sales, compared to 12 months previously, by registering a sales hike between last month and October last year.

As recently as May, the paper's year-on-year sales were down 18.3 per cent on 12 months previously. But, according to the ABCs, its year-on-year sales – as measured by Average Net Circulation – between last month and October last year was up 0.38 per cent, or 164 copies. 

The latest set of national newspaper figures, published on Friday, also revealed sales increases in Scotland for the Daily Star of Scotland and the Scottish News of the World – as was the case a month ago.

They figures read, across the board, as follows:

Scottish Daily Mirror (26,670 in October 2009 versus 29,610 in October 2008, down 2940 or 9.9 per cent), Daily Record (311,304 versus 341,625, down 30,321 or 8.8 per cent), Daily Star of Scotland (86,065 versus 83,359, up 2706 or 3.2 per cent), Scottish Sun (354,910 versus 365,534, down 10,624 or 2.9 per cent), and Scottish Daily Express (68,661 versus 73,722, down 5061 or 6.8 per cent).

Scottish Daily Mail (115,883 versus 116,532, down 649 or 0.55 per cent), Daily Telegraph (23,376 versus 24,258, down 882 or 3.6 per cent), Financial Times (4529 versus 5726, down 1197 or 20.9 per cent), The Herald (56,137 versus 61,524, down 5387 or 8.7 per cent), The Guardian (15,109 versus 16,394, down 1285 or 7.8 per cent), and The Independent (7424 versus 8305, down 881 or 10.6 per cent).

The Scotsman (45,054 versus 48,673, down 3619 or 7.4 per cent), The Times (25,780 versus 28,746, down 2966 or 10.3 per cent), Daily Star of Scotland – Sunday (27,872 versus 29,049, down 1177 or four per cent), Scottish News of the World (295,265 versus 271,484, up 23,781 or 8.7 per cent), and Sunday Mail (384,345 versus 425,033, down 40,688 or 9.6 per cent).

Scottish Sunday Mirror (23,224 versus 26,587, down 3363 or 12.6 per cent), The People (14,558 versus 18,898, down 4340 or 22.9 per cent), Scottish Sunday Express (38,594 versus 43,307, down 4713 or 10.9 per cent), Sunday Post (236,774 versus 254,027, down 17,253 or 6.8 per cent), and Scottish Mail on Sunday (103,090 versus 109,970, down 6880 or 6.2 per cent).

Independent on Sunday (6140 versus 9480, down 3340 or 35.2 per cent), The Observer (19,809 versus 23,471, down 3662 or 15.6 per cent), Scotland on Sunday (56,308 versus 62,258, down 5950 or 9.6 per cent) and Sunday Herald (43,259 versus 43,095, up 164 or 0.38 per cent).

Sunday Telegraph (20,247 versus 20,870, down 623 or 2.9 per cent) and Sunday Times Scotland (67,555 versus 72,020, down 4465 or 6.2 per cent).