Weber Shandwick named Outstanding Agency at Scots PR awards

WEBER Shandwick has been named the outstanding PR agency of the year at awards celebrating the best of public relations in Scotland.

At the Chartered Institute of Public Relations in Scotland Awards, as well as taking the Outstanding Public Relations Consultancy title, Weber Shandwick also took a further eight prizes.

Meanwhile, the awards for the best outstanding in-house public relations team and Scottish public sector team of the year both went to Scottish Enterprise.

And Wave PR was named the best small consultancy for the fourth year running.

Taking the Young Communicator title was Laura Berry, of Holyrood Partnership.

Said Caroline Binnie, chair of CIPR in Scotland: “[These awards are] the pinnacle of the PR year and showcases the strength, professionalism and diversity of the industry in Scotland. Credibility, professional development and networking are at the heart of what CIPR has to offer its members, alongside setting the highest possible standards for the profession and [these] winners exemplify that standard. Congratulations to them all.”

Over 310 guests assembled at the Radisson Blu hotel in Glasgow for the ceremony. Some 131 entries across 25 categories were received.

The winners list reads:

Corporate and Business Communications

GOLD: Weber Shandwick Scotland – Definitely Mabey

SILVER: Scottish Enterprise – SDI: a modern Scottish success story


GOLD: Smarts – ‘Get Oan Yer Bike!’ – How Smarts got Scots to Pedal for Scotland

SILVER: The BIG Partnership with EuroChampsChallenge – The 7,000-mile Road to Wembley

Internal Communications

GOLD: NHS Greater Glasgow and Clyde – Putting the PRide back into nursing

SILVER: The City of Edinburgh Council – Modernising Pay Campaign

Crisis Communications

GOLD: Falkirk Council – Snow: Up To Our Thighs In It

SILVER: Grayling Scotland – H1N1 in the food chain

Community Relations

GOLD: Golley Slater – The Big Lunch Scotland

SILVER: Network Rail and Grayling Scotland – The Airdrie-Bathgate Rail Link

Public Sector

GOLD: Weber Shandwick Scotland – Arria

SILVER: Scottish Enterprise – Delivering Results

Best Campaign £10K and Under

GOLD: The PR Company – The Art Roch Edinburgh International Haggis Championship

SILVER: CM Porter Novelli, Camera Obscura & World of Illusions – Communicating with Smoke and Mirrors

Consumer Relations

GOLD: Stripe Communications – Sourz – Give It Some …Summer

SILVER: The BIG Partnership, Novus Leisure – The launch of Glasgow’s biggest house party, Mansion House

Best Use of Media Relations

GOLD: Weber Shandwick Scotland – Arria

SILVER: Grayling Scotland & Edinburgh Napier University – One for the road: selling biofuel against the odds

Integrated Communications

GOLD: Weber Shandwick Scotland  – And a thread runs through it …

SILVER: The BIG Partnership, Frame and MEC Global for Maxxium UK – The Famous Grouse 100 campaign

Best Use of Social Media

GOLD: Weber Shandwick Scotland and Isle of Jura – A Taste of Island Life Online

SILVER: Holyrood Partnership – A Serving of Social Media

Best Use of Photography or Design

GOLD: Weber Shandwick Scotland – Creative Couture …Captured on Camera

SILVER: Falkirk Council – Take the Right Route

External Newspaper or Magazine

GOLD: Glasgow Housing Association – The Key: GHA’s magazine for tenants

SILVER: Tricker PR – Deelicious

Internal Newsletter or Magazine

GOLD: Glasgow Housing Association – Your News: Giving a voice to GHA staff

SILVER: Business Stream – The BRP & finance update

Best Website or Microsite

GOLD: Weber Shandwick Scotland – ScotlandVotes: Predicting the 2011 Election

SILVER: Historic Scotland – Stirling Castle Website

Best Event

GOLD: Material_UK – Tennent’s Flash Football

SILVER: Pagoda PR – Mitsubishi to invest up to £100m: Snow, sake and the Scottish Samurai

Outstanding Young Communicator of the Year

Laura Berry, Holyrood Partnership

Outstanding Small Consultancy

GOLD: Wave PR – Give us a Wave

SILVER: Bread Public Relations – Bread PR: Fresh Approach

Outstanding In-house Public Relations Team

GOLD: Scottish Enterprise

SILVER: VisitScotland

Outstanding Public Relations Consultancy

GOLD: Weber Shandwick Scotland – Ideas that Grow

SILVER: 3×1 Public Relations – Ten Years of Success

Public Affairs

GOLD: Midlothian Council – Midlothian Snowsports Centre at Hillend

SILVER: Weber Shandwick Scotland – ScotlandVotes: Predicting the 2011 Election

Best Publication

GOLD: VisitScotland – Literary Scotland – A Traveller’s Guide

SILVER: Robert Wiseman Dairies – Annual Report 2011

Scottish Public Sector Team of the Year

GOLD: Scottish Enterprise – Enterprise. Delivered

SILVER: Scottish Government – The Smarter Communications Team

An individual award for Communicator of the Year went to Louise MacDonald, chief executive of of Young Scot, while a special award for the Best Use of Measurement and Evaluation went to Weber Shandwick Scotland, for Definitely Mabey.