Award-winners to share secrets of their direct marketing success

THE secrets of successful direct marketing are to be shared with a Scottish audience by two winners from awards celebrating the best of the industry, UK-wide.

At the Direct Marketing Association Awards last year, Indicia, won a host of awards, including the Grand Prix, for their ‘Work it baby’ campaign.

At the event being hosted by the Scottish branch of the DMA, they will, say organisers, “guide you through what made their campaign such a success. They will also reveal the thinking around their Tourism Ireland campaign which picked up a Gold Award at the DMAs”.

And  also on the bill is Tangible – also winners at the DMA Awards – who will be presenting their winning work for Lloyds and The Royal British Legion.

The event is taking place in Edinburgh, on the 22nd of next month. For more details, click here.