Daily Record Claims Readership Lead over Rival

The Daily Record is today claiming it is being read more than its rival, The Scottish Sun.

Says the paper today, according to the National Readership Survey, during the six months between July and December last year, an average 840,000 people read the Record, some 21,000 ahead of its rival. 

The paper claims The Sun's readership in Scotland fell by 50,000 between July and December last year.

Among other things, the NRS interviews adults in their own homes about their newspaper and magazine reading.

Adds the Record: “Analysts say The Sun has been hit by the arrests of several senior journalists over alleged bribery, and the phone hacking scandal at sister paper, the News of the World.

“While the under-fire Sun faces a major corruption inquiry, the family-friendly Record has been at its dynamic best.”

The Record has, for the last five years, lagged behind The Scottish Sun, in terms of sales in Scotland. The latest audited figures reveal that, in January, sales in Scotland of The Sun stood at an average 319,864, compared to 264,737 for the Record.

Yesterday, allmediascotland.com reported slightly different readership figures: concerning the UK. The Record's reporting today concerns Scotland-only ones – which allmediascotland.com has since received.

And the 12 months figure, between January and December last year, shows The Scottish Sun leading the Record.

For the year Jan-Dec 2011, the readership figures in Scotland alone read as follows: 

Sunday Mail 1,018,000

The Scottish Sun 885,000

Daily Record 849,000

The Sunday Post 633,000

Metro 296,000

Scottish Daily Mail 252,000

Press and Journal 175,000

The Courier 159,000

The Sunday Times Scotland 156,000

The Herald 151,000

Scottish Daily Express 145,000

Evening Times 144,000

Scotland on Sunday 139,000

Sunday Herald 131,000

The Scotsman 121,000

Daily Mirror 87,000

The Times 65,000