Crafts magazine for girls launched by DC Thomson

A NEW, crafts magazine, aimed at young girls who like making things, has been launched today by the Dundee-based newspapers and magazines group, DC Thomson.

Ruby Loves comes in a re-cyclable paper bag, complete with a craft kit containing everything required to make six step-by-step projects.

Says editor-in-chief, Maria T. Welch, in a DC Thomson media release: “The essence of Ruby Loves is on spending quality time with family, away from all the distractions of modern-day life and celebrity culture. The ‘mag in a bag’ will inspire creativity in girls, fuelling their imagination and encouraging them to achieve, through making crafts for themselves and for others. The magazine has a real vintage feel to it that should bring back happy memories for mums too.

“Many creative activities are now back in vogue but some traditional craft skills haven’t been passed down to the new generation of 8-12 year-old girls, who are eager to know how to do them. Readers won’t need to hunt for cotton buds or double-sided sticky tape, because, uniquely, everything required will be at their fingertips. Every edition of Ruby Loves will include a complete craft kit to take the girls through our step-by-step projects. And it’s eco-friendly too since all the material is reusable or re-cyclable for crafts featured in the magazine.”

Inside the craft bag, readers will also find “an unique secret code to unlock, featuring on-line videos, patterns, templates and areas to pin their own craft creations”.

The release adds: “DC Thomson staff members have seen through the print launch from concept, research and consumer insight to the brand’s development, design and content.”

Head of publishing, Neil O’Brien, is quoted, as saying: “This is a new model for our magazines with an interesting blend of the old and the new. The creativity behind the product is inspiring and we believe we’ve produced a great magazine for a new generation of readers.”