THE head of health marketing at the Scottish Government has been named ‘Marketing Star of the Year’ at an awards competition celebrating the best of Scottish marketing.
Jill Walker received the accolade last night at the Star Awards 2013, organised by the Marketing Society Scotland and now in their ninth year.
Jill (pictured with one of the evening’s sponsors, John Denholm) headed up the award-winning campaign, Let’s Talk About Breasts, which also picked up three prizes at the awards ceremony: Marketing planning, Social marketing, and Advertising (in the communications section of the awards).
In a media release issued by the organisers, Walker is quoted, as saying: “The campaigns this year have not just been about being bold but about making a difference. We listened to our audience research and fought hard to overcome caution and deliver the campaigns that would have the most impact. I’m proud to be been part of a team that has the courage to take risks and deliver campaigns that have genuinely saved lives.”
Other winners included The Leith Agency, which was awarded ‘Star Agency of the Year’ and Louise Killough from The Union, who was awarded ‘Agency Star of the Year’. The Scottish Government also scooped the coveted title of ‘Star Marketing Team of the Year’.
Chair of the Marketing Society Star Awards, Peter Sandstrom, is also quoted, as saying: “The judges faced some incredibly tough decisions this year because of the outstanding examples across all categories. This year’s winners were those who burned the brightest and really showcase just how vibrant and creative the Scottish marketing sector is. Their exceptional campaigns reflect the central role marketing plays within business and the community in Scotland – congratulations to all our winners.”
Pic: Lewis Houghton.
The full list of winners reads, as follows:
STRATEGIC CATEGORY
BRAND DEVELOPMENT
GOLD
Maxxium UK and Edrington – Ginger Grouse: A Taste Adventure
SILVER
Story UK – How Highland Spring’s Brand Re-launch Made for a Joyful 2012
BRONZE
Maxxium UK – Driving Growth Through Flavour Innovation
MARKETING PLANNING
GOLD
Scottish Government and The Leith Agency – Let’s Talk About Breasts
SILVER
Glasgow City Marketing Bureau – #inGlasgow – UK Seasonal Campaigns
BRONZE
Tangible and Birmingham Midshires – Looking After Your Own
SOCIAL MARKETING
GOLD
Scottish Government and The Leith Agency – Let’s Talk About Breasts
SILVER
Scottish Government and Story UK – How the Humble Household Bin Changed the Behaviours and Decreased Scotland’s Food Waste
BRONZE
Scottish Government and The Leith Agency – A Wee Chat About Organ Donations
THE GREEN MARKETING AWARD
GOLD
Scottish Government and The Leith Agency – Greener Scotland – The Power of Collective Action
SILVER
CandC – Caledonia Best Seed Fund
INTERNATIONAL MARKETING
GOLD
Story UK – How Quartermile Journeyed East and Returned with £10 million
SILVER
Morphsuits – Power Rangers Save the World
BRONZE
Story UK – Ardbeg Day – the Islay-limpics
INTEGRATED MARKETING
GOLD
Billington Cartmell – Bravely Building Scotty Brand with an Epic Partnership
SILVER
Scottish Government and The Leith Agency – Let’s Talk About Breasts
BRONZE
Scottish Government, Story UK/The Weather and The Leith Agency – A Wee Chat About Organ Donation
DEVELOPMENT CATEGORY
Star Marketing Student
Amanda McFadden, University of Strathclyde
Star Creative Student
Jonathan Walton, Edinburgh College
Rising Agency Star
Rosie Torrie, Story UK
Rising Marketing Star
Mishal Verjee, Morphsuits
COMMUNICATION CATEGORY
ADVERTISING
GOLD
Scottish Government and The Leith Agency – Let’s Talk About Breasts
SILVER
Scottish Government and The Leith Agency – A Wee Chat About Organ Donation
BRONZE
Scottish Government and The Union – One Distraction Is All It Takes: How Scotland’s First Ever Live Cinema Ad Saved Lives on our Country Roads
DESIGN
GOLD
Innis and Gunn and Project – The Bartenders Choice
SILVER
Edrington – Eight Decades of Sir Peter Blake and The Macallan
BRONZE
Billington Cartmel – The Signature Drink That Made The Team Dream
DIGITAL
GOLD
Scottish Government, Story UK, Whitespace, Carat and Stripe – A Digital Daisychain for a Cleaner; Greener Scotland
SILVER
Story UK and the Scottish Government – Putting the ‘You’ into How Many Units
BRONZE
Royal Bank of Scotland – Get Cash
DIRECT, PROMOTIONAL AND EXPERIENTIAL MARKETING
GOLD
Scottish Government and Tangible – Make Your Winter Feel Like Summer
SILVER
Scottish Government and The Leith Agency – Let’s Talk About Breastst
BRONZE
The Leith Agency – VELUX – Attracting a Grand Crowd
EVENT MARKETING
GOLD
Tangible – Let’s Get this Party Started (Pink)
SILVER
Maxxium UK – The Courvoisier Institute of Grand Cocktails
BRONZE
Bank of Scotland – Bank of Scotland Great Scottish Run
MEDIA
GOLD
MediaCom Edinburgh – Subway – £3 Lunch
SILVER
Scottish Government and Carat – Driving Cut-through with Young Men
BRONZE
MediaCom Edinburgh – Teesside University – Inspiring Success
PR
GOLD
Edrington – Taking a Hammer to Whisky Launch Convention
SILVER
Stripe Communications and the Scottish Government – Alcohol Behaviour Change 2013
BRONZE
Story on behalf of 3X1 and Highland Spring – How Hoyland Spring was turned into Liquid Gold
SPONSORSHIP
GOLD
Union Advertising and Sterling Furniture – The Show Must Go On
SILVER
Royal Bank of Scotland – RBS 6 Nations
BRONZE
Maxxium UK Ltd – Highland Park Creates New Recipe for Growth in Gourmet World
SECTOR CATEGORY
CAUSE RELATED AND CHARITY
GOLD
STV Creative – The Soup Project
SILVER
Fifth Ring – Monty’s Maggies Appeale
BRONZE
PoppyScotland – Unforgettable
FINANCIAL AND PROFESSIONAL SERVICES
GOLD
LEWIS – No Sex Please, We’re in Finance
SILVER
Royal Bank of Scotland – Get Cash
BRONZE
Tangible and Birmingham Midshires – Looking After Your Own
FOOD AND DRINK
GOLD
The Leith Agency – Every Cloud Has an Orange Lining
SILVER
Billington Cartmell – Bravely Building Scotty Brand with an Epic Partnership
BRONZE
Tayburn – A Great British Brand Back by Popular Demand
PUBLIC SECTOR
GOLD
Frame – NLS Going to the Cinema Campaign
SILVER
Scottish Government and The Union – One Distraction is all it Takes
BRONZE
999 Design Group Ltd – GHA Big Red Truck
TOURISM AND LEISURE
GOLD
VisitScotland – Brave Campaign
SILVER
McKinlay Kidd and Fraoch Marketing – A Different Path
BRONZE
Matthews Marketing – Robert Burns Birthplace Museum
ARTS AND CULTURE SECTOR
GOLD
The Union – Beyond Macbeth Campaign
SILVER
Frame – NLS Going to the Cinema Campaign
BRONZE
Carat – Capturing History
CHAMPIONS CATEGORY
PIONEERING SPIRIT STAR AWARD
McCann Erickson’s ‘American ROM’
CHAIRMAN’S AWARD FOR FIRST-TIME ENTRANTS
Innis and Gunn
CHAIRMAN’S AWARD FOR A SMALL-TO-MEDIUM-SIZED COMPANY
Morphsuits
STAR AGENCY OF THE YEAR
The Leith Agency
STAR MARKETING TEAM OF THE YEAR
Scottish Government
AGENCY STAR OF THE YEAR
Louise Killough, The Union
MARKETING STAR OF THE YEAR
Jill Walker, Scottish Government
