Herald Titles Gain as Scotland

Coverage of the Scottish Parliament elections provided a sales boost for The Herald & Times Group’s three newspaper titles – The Herald, Sunday Herald and Evening Times – according to a statement issued by the publishers.

Say the publishers, The Herald was read by an estimated 30,000 more readers than the previous week and sold an extra 11,000 copies, with an estimated three readers per paper.

The company adds the Sunday Herald last Sunday saw its circulation rise by more than 3,000 on the previous weekend and that the Glasgow-focused Evening Times circulation rose by more than 10,000.

The figures will be welcome news following the latest Audit Bureau of Circulation figures – out today – that saw the average sale in Scotland during April of both The Herald and the Sunday Herald fall below the psychological barriers of 50,000 and 30,000 respectively.

The statement quotes a spokesperson, saying: “Readers chose our team of experts and distinguished columnists for the best reporting and analysis of the election and an interpretation of the new Scottish political landscape.

“With our headquarters in Glasgow and our staff enmeshed in the Scottish community, the title is the natural place to turn for a true understanding of Scotland, its life, politics and business.

“As the new Scottish parliament reassembles with a Scottish National Party majority, we can promise our readers superb reporting, analysis and comment from titles whose focus is Scotland.”