The Media in Figures: Scots regional newspaper circulations (part one)

Media in Figures - Feature

THE Scotsman newspaper sold an average 29,452 copies per day between July and December last year – according to official figures published yesterday.

Says the Audit Bureau of Circulation, in its twice-yearly review of ‘regional newspapers’, The Scotsman’s average sale was down six per cent on the average sale between January and June last year. There is no figure for a year-on-year comparison, nor for sister title, Scotland on Sunday, most likely because of a relatively recent re-classification of those newspapers, from national to regional.

But there is a year-on-year figure for The Herald, whose average 38,939 sale between July and December last year was 9.8 per cent down on 12 months previously, July-December 2012.

Among the figures issued, the following Scots titles:

* Aberdeen Evening Express – an average 35,881 between July and December last year, down 11.9 per cent on 12 months’ previously, July-December 2012;

* Press and Journal – an average 63,796 between July and December last year, down 4.3 per cent on 12 months’ previously, July-December 2012;

* The Courier – 50,539, down 5.1 per cent on 12 months’ previously;

* Evening Telegraph – 20,421, down 4.8 per cent on 12 months’ previously;

* Edinburgh Evening News – 27,655, down 14 per cent on 12 months’ previously;

* Evening Times – 35,773, down 15.7 per cent on 12 months’ previously;

* The Herald – 38,939, down 9.8 per cent on 12 months’ previously;

* Paisley Daily Express – 6,767, down 6.4 per cent on 12 months’ previously;

* The Scotsman – 29,452, down n/a per cent on 12 months’ previously (but the July-Dec 2013 figure was down six per cent on the Jan-Jun 2013 one);

* Aberdeen Citizen (free) – 52,925, down 0.1 per cent on 12 months’ previously;

* Inverness Scene (free) – 17,972, up 19.9 per cent on 12 months’ previously;

* Northern Scot Mid Week Extra – 18,954, down 12.4 per cent on 12 months’ previously;

* Scotland on Sunday – 32,616, down n/a per cent on 12 months’ previously (but the July-Dec 2013 figure was down 12.3 per cent on the Jan-Jun 2013 one);

* Sunday Herald – 23,907, down 7.5 per cent on 12 months’ previously; and

* West Highland Free Press – 7,534, down 2.8 per cent on 12 months’ previously.

Tomorrow on allmediascotland.com: Part two, the first batch of Scots weekly newspaper figures.

Source: Audit Bureau of Circulation, February 26 2014.

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