Trinity Mirror Triumphs at Scottish Ad Sales Awards

The Scottish titles of newspaper publishers, Trinity Mirror, pretty much swept the board at awards celebrating the best advertising sales teams in the country.

So dominant were the teams from the Daily Record, Sunday Mail and Scottish and Universal Newspapers that, together, they accounted for almost a third of the awards up for grabs, including the top honour: Sales Team of the Year.

The Scottish Media Awards – held in Glasgow – put 19 categories up for grabs.

One of the most impressive wins was for relatively recently-launched local newspaper outfit, Premier Publishing. Up against four nominations from Herald publisher, Newsquest, and three from the Daily Record and Sunday Mail, it came away with Product Launch of the Year prize – for its free title, Inverclyde News.

The full list of winners reads:

Free Newspaper Sales Team: Metro

Magazine Sales Team: Mediaforce Magazine

Best Television Sales: stv Sales

Local Newspaper Sales Team: Scottish and Universal Newspapers.

Promotion: Real Radio Scotland, for Win a Car for a Day

Client Pitch: Daily Record and Sunday Mail, for Golden Wonder campaign

Radio Branded Content Sales: GMG Radio Scotland

Radio Spot Advertising Sales
: Radio Clyde

National Classified Sales Team: Daily Record and Sunday Mail

Outdoor Sales Team
: CBS Outdoor Scotland

Product Launch: Premier Publishing, for Inverclyde News

Innovation: Motormedia UK for Motormedia

Online Sales Team: S1 Now

Recruitment Sales Team: Aberdeen Journals

National Display Sales Team: Daily Record and Sunday Mail

Independent Sales House
: Media-Link

Marketing Campaign: Daily Record and Sunday Mail, for Scottish Executive Eco Posters campaign

Best Overall Marketing: Real Radio Scotland, for Win a Car for a Day

Sales Team: Daily Record and Sunday Mail

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