Radio station hoping to welcome aboard marketing trophy

VISITORS to Edinburgh airport are greeted by, among other things, an advertising promotion for local radio station, Radio Forth, including a mock up of an aircraft flightdeck, featuring the station’s Breakfast Show presenters, Boogie & Jill.

Now the promotion is being recognised in this year’s National Business Awards for Scotland, with the station among the finalists in the Marketing Strategy of the Year category.

The mock-up can be seen in the domestic arrivals area and will be in place for two years, under the greeting, ‘Welcome to Forth One Airspace’.

The awards ceremony is taking place in Glasgow on September 14.