Sports radio station to launch in Scotland

On air and mic (the tenth of the month)

A ROUND-the-clock radio station devoted to Scottish sport is to launch within the next few weeks.

Eklipse Sports Radio is to be available on DAB and online (which is already broadcasting a test transmission).

It is the brainchild of Spencer Pryor, whose background, he says, includes having been the sponsorship manager on the former Renfrewshire radio station, Q96, and more recently involved in broadcast and telecoms engineering.

He says he has signed up three presenters and is in advanced discussions with others, but won’t be unveiling his team until later.

The 24/7 service is to cover the Central Belt of Scotland and will include music broadcasting as well.

Pryor told allmediascotland: “We will be found on DAB between Radio Clyde and Radio Forth. We’ll be a mix of BBC Radio Scotland and Real Radio Scotland. My background is sales and promotion and I think there is a gap in the market to cater for sports-mad males, aged 18-50.”

Funding for the station, Pryor also told allmediascotland, is mainly coming from private investors under the Seed Enterprise Investment Scheme government tax break scheme, with national advertising sales being handled by First Radio Sales. The station’s website is predicting an average 30,000 listeners per week, ahead of enrolling with the radio listening auditing body, RAJAR.

Pryor continued: “My team and I believe that we can offer advertisers a good alternative to the existing stations, especially in regard to reaching that elusive ‘Tartan Van Man’.”

A ‘soft launch’ of the station has been scheduled for early next month, with a formal launch set for the 31st.

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