SAYS the radio listening auditing body, RAJAR, an average 89 per cent of the UK population tune into radio each week.
On the basis of its estimates for the months July-September, it concluded, among the follow:
* On average, a listener tunes into 21.4 hours of radio per week;
* Share of all radio listening to any digital platform is 37.8 per cent;
* 26 million adults have access to a DAB receiver – up eight per cent, year-on-year;
* Listening online reaches 65 million hours per week – up 12 per cent, year-on-year; and
* 21 per cent of adults listen to radio via their mobile phone or tablet at least once per month – up 45 per cent* year-on-year (*as of Q1 2014, this figure contained listening via a tablet).
Added RAJAR on Thursday: “Today RAJAR (Radio Joint Audience Research Ltd), announced 47.6 million adults or 89 per cent of the adult (15+) UK population tuned in to their selected radio stations in the third Quarter of 2014. This is down by approximately 47,000 adults on the same quarter of the previous year (Q3, 2013). The total number of hours listened to radio is 1.02 billion.
“Digital listening hours for Q3 2014 have increased by five per cent, year-on-year, to 385 million hours being listened to every week.
“DAB radio is still the most popular device when it comes to listening to digital radio, accounting for 65 per cent of all digital hours. Listening via DTV (digital television) represents 13 per cent and listening online 17 per cent of all digital listening hours.”
* DAB hours are 250 million from 236m in Q3 2013 – up six per cent;
* Online hours are 65 million from 59m in Q3 2013 – up 12 per cent; and
* DTV hours are 51 million from 53m in Q2 2013 – down four per cent.
Continues RAJAR: “The share of all radio listening via a digital platform now stands at 37.8 per cent up from 35.6 per cent in the corresponding period last year (c.f Q3 2013). The share of listening to DAB has increased by six per cent, year-on-year to 24.5 per cent of all listening (23 per cent in Q3 2013).
“The share of all listening via DTV has decreased from 5.2 per cent in Q3, 2013 to five per cent this quarter. Online share of all radio listening has increased steadily to 6.4 per cent, up from 5.7 per cent in Q3, 2013 and 4.2 per cent in the same period in 2012.
“Access to a DAB receiver is up eight per cent, year-on-year and currently 48.7 per cent of the population, or 26 million adults (aged 15+), claim to live in a household with access to a DAB set (c.f. 24.0 million adults in Q3, 2013).
“21 per cent of adults 15+ claim to listen to the radio via a mobile phone or tablet. Mobile phone and tablet listening has more than doubled from the corresponding period from the year before but this is due to tablet listening now being including in this figure (up 45 per cent, year-on-year).
Source: RAJAR, October 23 2014.