THE digital media consultant and former newspaper journalist, Craig McGill, has been appointed to a full-time role with one of Scotland’s best-known PR agencies.
McGill – a blogger on allmediascotland.com – has joined Weber Shandwick in Scotland, in the newly-created role of digital strategist.
He will report to Weber Shandwick’s managing director in Scotland, Moray Macdonald, and also support the company’s offices in Belfast and Dublin.
In a Weber Shandwick statement, Macdonald is quoted, as saying: “Digital and social media is at the heart of all that we are doing to grow our business in Scotland. Whether client requirements are covered by our public relations, public affairs or design practices we now offer the best in digital strategy and delivery. I’m delighted that Craig has joined us as we significantly strengthen our digital capabilities and creativity.
“Craig’s experience will allow us to offer top level digital strategic advice to clients in Scotland. He will be supported by our consultants throughout Scotland with the delivery of creative and engaging work right across the communications spectrum. In addition to Craig’s appointment we have revised all of our consultant’s job descriptions to meet the new digital requirements of clients, combined with the continued roll out of in-depth digital training for all our staff.”
McGill has, among other things, been a reporter on the Scottish edition of the Daily Mirror.