Your Noon Briefing: Mainstream media and the indyref, NUJ Scotland unveils latest training programme, etc

BEGINS the media and marketing magazine, The Drum: “Mainstream media coverage assisted only 28 per cent of voters in Scotland when making a decision on the issues they considered most important in the Scottish independence referendum last month, according to YouGov research commissioned by News UK.

“The figures showed that despite 71 per cent of respondents saying they had gathered general information on referendum issues from TV and radio and 60 per cent from newspapers and their websites, more than two thirds (68 per cent) of voters said that mainstream media coverage of the issues concerning them most in the referendum debate had not helped them reach a decision.”

Read more, here.

On Thursday, – here – pointed readers to a report about the survey, on (here), which began: “A new survey suggests newspapers played a bigger role in helping Scottish people decide how to vote in the referendum than social media and the campaigns themselves.

“Research carried out by YouGov for News UK found that 60 per cent of Scots relied on newspapers and their websites for the majority of their information on the independence debate.”

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ALSO begins The Drum: “[We have] appointed former Design Week editor, Lynda Relph-Knight, to the newly-created role of consulting design editor.”

Read more, here.

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TRAINING on the likes of travel writing and media law for bloggers is being provided by the Scots office of the National Union of Journalists.

The NUJ Scotland’s autumn/winter training schedule kicks off on the third of next month, with a session on public relations. A place at that particular event costs £100.

Thereafter, the courses (each lasting all day, unless otherwise stated) are:

Travel writing – November 21 – £100

Script writing – November 22 – £100

Sound recording – November 24 (10am-1pm) – £45

Lighting for filming/video – November 24 (2pm-5pm) – £45

Social Media law – December 2 (10am-1pm) – £45

Feature writing – December 5 – £100

Blogging in ‘modern journalism’ – December 11 (10am-1pm) – £45

Media law for bloggers – December 11 (2pm-5pm) – £45

Advanced editing – February 9 – £100

Full course outlines can be obtained via For more details, contact Joan Macdonald at or by phone 0141 248 6648.

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AN open letter on the website of a Canadian newspaper, about the Scots indyref vote, is being held up as an example of how – in journalism – content, timing, etc ‘matters’.

Says the Toronto-based Globe and Mail, here: “‘Dear Scotland: An Open Letter From Your Canadian Cousins’ was published on Sept. 12, and since then it has been viewed more than 441,000 times, and shared more than 79,000 times on social media. It is the second-most read article in Globe history, and the second most-shared…”

The story is headed: ‘Dear colleagues: What an editorial on Scotland can teach us about journalism’.

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BEGINS the BBC website (here): “A fast-growing Edinburgh centre to help [digital] technology companies grow is to start working with college students on their business ideas.

“CodeBase is also looking to expand to Aberdeen and Glasgow from next year.

“The incubator of newly-started companies already has 40 enterprises in its central Edinburgh building.”

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SEEN anything you think readers of should be made aware of? Then just send the weblink to here and we’ll do the rest. All suggestions gratefully received. We’re back at noon tomorrow.

PS Your Noon Briefing is a relatively new venture for We are no longer going to report news, story-by-story. Instead, we are going to find content we hope will be useful, in the belief it will prove to be a more comprehensive service.