Media Release: Edinburgh Social Enterprise Network monster ‘jeely piece’ challenge today


THE Monster Jeely Piece challenge will be pulling into Waverley station today, Friday as Edinburgh Social Enterprise Network (ESEN) team up with Breadshare and Tiphereth in a Jar – to stage the creation of the biggest jeely piece (jam sandwich) to date in the UK.

Sandwich construction will begin at 11am on Friday morning, with jeely piece tasting from 1pm. The challenge will launch the ‘Eat the Good Stuff’ campaign which aims to promote the range of high-quality food social enterprises in Edinburgh.

The staged event is taking place in Waverley Station at the LocalMotive Markets site, alongside platform 2, where the new Borders Railway now comes in.

Linsay Chalmers, Network co-ordinator, ESEN, said: “Weeks of preparation and logistical planning have gone into this world first ‘monster jeely piece’ attempt.

“There has been a lot to consider for the Breadshare and Tiphereth social enterprise teams who have calculated the jeely piece will be 1.8m x 1.6m in size and will need 12 kilos of strawberry jam to make it possible.

“They are now working against the clock to make it happen and everyone is welcome on the day to view and try this jam filled master-‘piece’!

Linsay added: “Commuters will be able to watch the monster sandwich being created from 11am giving it a taste test around 1.00pm and it will then be cut up into 768 individual sandwiches for sharing with commuters, railway staff and passers-by.

“We are keen to promote Edinburgh’s food social enterprises through our ‘Eat the Good Stuff’ campaign and be the first in the UK to create a giant jeely piece – especially as it is Scotland’s Year of Food and Drink – we felt we had to mark the occasion with some great local and organic foodie, social enterprise produce.

“And next year we hope to have a monster scone bake-off with some of our other social enterprises.”

Juliet Donnachie, station manager, Waverley Station said: “Edinburgh Waverley is Scotland’s largest station, so it’s only fitting it should also be home to the country’s biggest jeely piece.

“The market has been a popular addition to the station over the past year and events like this add a little unexpected fun to passengers’ journeys.”

Edinburgh is home to food social enterprises of all shapes and sizes including cafes, pubs and fair trade distributors. The campaign aims to place the spotlight on these food organisations and introduce the people of Edinburgh to the top-quality and socially-good products that they offer.

There are now over 200 social enterprises in Edinburgh with a wide range of products from culinary and craft to recycling, wellbeing, and sport – and new products are coming to the fore each week.

The ‘Buy the Good Stuff’ sticker campaign indicates to shoppers and visitors the wide range and diversity of businesses promoting social enterprise whilst highlighting the beautiful and unique products on offer and the stickers will help recognise those businesses with ease.


Notes to editors:

For photographs contact:
Colin Hattersley photographer on 07974 957 388

For further press information contact:
Fiona Stewart, Interwoven PR
Mobile: 07940560453

For Edinburgh Social Enterprise Network information contact:
Linsay Chalmers, Network Coordinator
Mobile: 07940 512110

Buy the Good Stuff‘ is a call to action to the general public to consider how they shop around the city and can really make a difference by purchasing from social enterprises. Over 200 social enterprises are trading in Edinburgh, from cafes and retail, to creative industries and leisure generating income and reinvesting their profits into the community for social or environmental benefits.

Edinburgh was the first place in Scotland to run a marketing campaign to raise awareness of social enterprise shopping with branding designed by BOLD design agency for the ‘Buy the Good Stuff’ campaigns.

The Buy the Good Stuff campaign is supported by the City of Edinburgh Council and delivered by Edinburgh Social Enterprise Network.

What is social enterprise?

Social enterprise is a way of doing business that benefits the community, society or the environment. Social enterprises must reinvest all of their profits into their social or environmental aims and many also achieve their aims through the way that they run their business; for example, by employing people who might otherwise find it difficult to find a job.

Edinburgh Social Enterprise Network uses the criteria for social enterprise set out in the Social Enterprise Code (

The most common legal models for social enterprises are: Companies Ltd by Guarantee, Companies Ltd by Guarantee with Charitable Status, Charities and Community Interest Companies (CICs).

Who are Breadshare Community Bakery?

We are a non-profit distributing company based in Portobello, Edinburgh. Our mission is to serve and involve the community by making excellent, nutritious bread using organic ingredients and distinctive local products, helping to create a more sustainable and health-enhancing food system.

Breadshare community bakery was established at Whitmuir Farm in Lamancha and commenced baking in January 2012.

There is full-time bakery manager, two bakers and two bakery assistants; who, in tum, are supported by volunteers. As a social enterprise, Breadshare is committed to increasing the accessibility of better bread to the community and supporting local food systems.

Who are Tipehereth In A Jar?

In a Jar produces a range of high-quality organic jams, handmade in small batches within our Edinburgh community.

All our jams are certified by The Soil Association and we welcome enquiries for wholesale orders. To find out more about how we make our jam, click here.

We currently produce jams in the following flavours: Strawberry, Raspberry, Plum, Bramble & Apple, Mixed Berry, Rhubarb & Ginger as well as Seville Orange Marmalade and Three Citrus Marmalade.

We’ve recently created a range chutneys which sold fantastically at this year’s Royal Highland Show; current flavours are Fiery Tomato, Apple & Butternut, and Zesty Plum.

Network Rail – Scotland

Network Rail owns, manages and develops Britain’s railway – the 20,000 miles of track, 40,000 bridges and viaducts, and the thousands of signals, level crossings and stations (the largest of which we also run).

In partnership with train operators we help people take more than 1.6bn journeys by rail every year – double the number of 1996 – and move hundreds of millions of tonnes of freight, saving almost 8m lorry journeys.

We’re investing £38bn in the railway by 2019 to deliver more frequent, more reliable, safer services and brighter and better stations. @networkrailPR #BetterRailway

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