WHAT: Wagyu House, the first UK store dedicated to Wagyu, will be officially opened with the help of legendary chef, Albert Roux, and Michelin-starred chefs, Tom Kitchin and Pierre Koffman, who are all long-term supporters of the beef.
The new boutique high street store is the creation of husband and wife team, Mohsin Altajir and Martine Chapman, who are behind Highland Wagyu, the UK’s largest producer of the delicate Japanese cattle.
Mohsin Altajir, whose family owns Highland Spring, will be available with Martine Chapman for interview along with photographs at the shop as the top chefs cook with Wagyu, where you can see – and taste – for yourself what makes this beef so special.
A press release will be issued on the day.
WHY: Regarded as the world’s most expensive beef, Wagyu can fetch up to £250 per kilo. Now, Wagyu House will bring this highly marbled, tender beef to the masses with a range of products from nose to tail, including Wagyu charcuterie, burgers, pies and cuts of beef, which cater to every wallet – and are available on the high street.
WHEN: Monday 15th August 2016, 10.00-11.30am.
WHERE: Wagyu House, 16 Henderson Street, Bridge of Allan, Scotland. Sat nav: FK9 4HP.
On-street parking is available.
CONTACT: Jenny Kumar of JK Consultancy on 07989 557198 or email@example.com.
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