Media release: ‘Whatever the tier, we’re still here,’ say Scotland’s bakers

Social Post We're still Baking 2

ONE thing that will not change this Friday 20th November, when 11 local authority areas in west and central Scotland move from Covid alert level three to level four (the highest level), is the role of local bakers who, throughout this crisis, have adapted their working practises and business models to continue to support their communities with freshly-baked goodies.

At the heart of the essential food production and retail sector, many high street bakers remained open during the first lock down in March.

Those who had to close, re-opened their doors as soon as they were able to do so, getting back to their baking fresh each day.

To help with the food effort, many Scottish Bakers members began offering click-and-collect services and home delivery, and extended product ranges to include basic groceries for those shielding and those struggling to buy basic items in supermarkets.

Many even donated to the NHS and other key workers as well as making bakeries and shop fronts COVID safe for customers.

Says Alasdair Smith, chief executive of Scottish Bakers, which supports and protects the interests of Scotland’s bakers: “We have been living with the Coronavirus pandemic for many many months, now, and it does seem that every day brings a new intervention. But what has impressed me the most through all of this is the resilience of our members to adapt and to continue trading through increasingly tough times.

“So, as we move into the latest phase of restrictions to help us as a nation get this virus under control, I am confident that our members will once again rise to the challenge of baking our daily bread, savouries and sweet treats which I hope will keep us all going through what will doubtless be a tough winter and when these latest restrictions lift on 11th December, we are all able to look forward to the festive season with good cheer.”

MEDIA RELEASE issued by Fourcade Communications. You too can share your stories (aka press or media releases), on this site. Email here for more information.

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