Media release: For a’ That – at £1.25, could this be the most affordable and energy-efficient chilled Burns Supper?

McIntosh for Burns Night 2023 - Rabbie Burns 2 (1)

WITH  inflation sitting at over nine per cent, the traditional Burns Supper is set to cost consumers more this year, impacting everything from the cost of essential ingredients to energy to cook Scotland’s most famous meal.

To help families enjoy a cost-effective and energy-efficient Burns Supper on 25 January 2023, one of Scotland’s top ready meal brands, McIntosh, has an inflation-busting homemade Haggis, Neeps & Tatties ‘heat and eat’ chilled meal for just £1.25 (RRP: £1.70).

Ready to eat after just four-a-half minutes in the microwave, McIntosh believes theirs is one of the cheapest, fastest and most energy-efficient chilled Burns Suppers on the planet! Perfect for those watching their wallets as well as the time-poor.

Throughout January, McIntosh’s popular haggis meal will be available for the special price of £1.25 from leading retailers. At this cost, a family of four can enjoy a Burns Supper for a fiver or a single person can ‘hae meat’ and eat for less than a standard single bus fare in Scotland!

Not only that, with meat and plant-based variations available, McIntosh’s single serve haggis ready meals make it easy for everyone to enjoy a Burns Supper this January, including vegetarians and those partaking in Veganuary!

McIntosh has been making family-favourites to traditional Scottish recipes for 50 years in Forfar using locally-sourced and home-grown ingredients as much as possible.

With every meal cooked and chilled within one hour to lock in vital nutrients, consumers can be assured they pack a nutritious punch to boot! Each haggis meal packs in 15.6g of protein and 9.3g of fibre.

Julie Nisbet, managing director of McIntosh, says: “With inflation skyrocketing at over nine per cent, McIntosh wanted to ensure as many families as possible can enjoy a traditional Burns Supper and take part in the annual celebration of our beloved bard, Rabbie Burns.

“Throughout January our popular Haggis, Neeps & Tatties ready meal is available for a budget-busting £1.25 making it perfect for the many trying to keep costs down amid rising food and energy costs.

“You won’t find a cheaper, faster, tastier and more energy-efficient chilled haggis supper this January, with a cooking time of just over four minutes!”

McIntosh homemade chilled Haggis, Neeps & Tatties ready meals comprise homemade haggis, British neeps (aka swede) and Scottish potato mash. Throughout January, and ahead of Burns 2023, the haggis meal carries a special price of £1.25 (RRP: £1.70) while stocks last.

This and other McIntosh family favourites are available at all major supermarkets and convenience stores across Scotland, including Tesco, Asda, Morrisons, Sainsbury’s and SPAR.

ENDS

Notes for editors:

FREE-TO-USE PRESS IMAGES By Robert Perry

Press contact Erin Bertram / 0131 526 3039
erin@representcomms.co.uk
About McIntosh The family-owned ready meal brand, McIntosh has been making Scottish favourites for 50 years. With traditional recipes passed down over the generations, today McIntosh offers the most convenient way to enjoy classic dishes like Haggis, Neeps & Tatties, Stovies and the best-selling Macaroni Cheese.Proudly made in Forfar using chiefly locally-sourced ingredients, McIntosh meals are cooked and chilled within one hour for the most nutritious ‘heat and eat’ dishes busy families love.https://www.mcintoshfoods.com/
About McIntosh Haggis Neeps & Tatties McIntosh sold 1.95 million chilled Haggis, Neeps & Tatties ready meals in 2022, selling on average 400,00 SKUs in January in the run up to Burns Night on 25 January.Ahead of Burns Night 2023, the McIntosh Haggis, Neeps & Tatties meal – ready in just four-and-a-half minutes – will be priced at £1.25, making it one of the world’s cheapest and most energy-efficient chilled Burns Suppers.McIntosh Haggis, Neeps & Tatties and other ready meals are available at all major supermarkets and convenience stores across Scotland including Tesco, Asda, Morrisons, Sainsbury’s and SPAR.The special Burns Night price of £1.25 is available from 10 January while stocks last. RRP: £1.70

 

Contact: Grainne Byrne
Phone: 07879333873
Email: grainne@representcomms.co.uk
Website: https://representcomms.co.uk/