THE Spires, operators of serviced suites in Aberdeen, Birmingham and Glasgow, will be targeting the Middle East market in Dubai when it exhibits at the Arabian Travel Market next month (May) for the fifth successive year.
The Arabian Travel Market, which takes place in the Dubai International Convention and Exhibition Centre from Monday, May 2 to Thursday, May 5, is the leading travel industry exhibition in the Middle East and one of the largest in the world.
In 2010, the exhibition attracted 2,236 exhibitors from 65 countries and 22,000 visitors from 100 countries.
Commenting on their participation in the Arabian Travel Market, Craig Duguid, national sales manager of The Spires, said: “Over the four years we have exhibited at the Arabian Travel Market, we reckon we have generated more than £50,000 of business for The Spires.
“It is particularly important for us to be at the Arabian Travel Market because you have to be known and trusted to do business in the Middle East.
“Business is still very much conducted on a personal basis. You cannot build relationships through online bookings or call centres, you have to meet face-to-face.
“Suites are particularly suited to the Arabian market as families tend to travel together. With a suite they can have accommodation that will easily sleep a family of up to six, with their own living room, bathrooms, kitchen and dining facilities.
“Britain is established as one of the most popular destinations in the Arab world. But, visitors from the Middle East have usually travelled to London.
“So our message is that there is more to Britain. We will be using the exhibition to encourage visitors to choose destinations outside London and, in particular, the locations of our serviced suites in Aberdeen, Birmingham and Glasgow.”
The Spires Suites is one of six business exhibiting in the UK Pavilion, stand EU560, at the Arabian Travel Market.
The UK Pavilion has been organised this year by PTUK-Marketing, as Visit Britain are no longer supporting participation in the event.
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