Media Release: ‘Complacency biggest challenge’, Chateau Largo CEO tells Thrive for Business members

“THE biggest challenge to the Scottish tourist industry is complacency” says Christopher Trotter, the award-winning food writer and CEO of Chateau Largo, understood to be Scotland’s first commercial grape wine grower.

That’s the message he will be telling Thrive for Business’  Hospitality Club members on 31st January.

“The world is getting smaller and smaller and Scotland can no longer assume a natural visiting clientele. We cannot rest on the laurels of history, tradition and scenery. We have to improve our variables – food and service.

“I think we can only improve as people become more aware of the need for quality Scottish food and excellent service.”

Trotter has a distinguished track record in the Scottish hospitality industry, including running the Portsonachan Hotel and opening Scotland’s Larder, a restaurant food shop and demonstration facility. He also has four books to his credit, including his most recent, The Whole Hog.

Chateau Largo is scheduled  to produce its first wine for the shelves in 2014.

ENDS (background info follows)

For further information, or for comment on business networking from Thrive’s CEO, Amanda Kremer, please contact: Emma Taylor, Thrive’s marketing executive on 0131 526 3106 or 07720 970 664 or URL:

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Contact: Emma Taylor
Phone: 0131 526 3106 or 07720 970 664