Media Release: The Glenlivet Distillery Visitor Centre wins VisitScotland’s ‘Best Visitor Attraction 2013’ award

The Glenlivet Distillery - Best Visitor Centre

THE Glenlivet Distillery Visitor Centre, has been recognised for its contribution to the Scottish tourism industry. The Glenlivet’s state-of-the-art distillery visitor centre was named ‘Best Visitor Attraction 2013’ at the Scottish Thistle Awards ceremony, organised by VisitScotland, held on November 15.

The prestigious award was presented to members of The Glenlivet team at a glittering ceremony at Stirling Castle, hosted by popular GMTV presenter, Lorraine Kelly.

The Glenlivet Distillery Visitor Centre, which attracts over 40,000 tourists annually from around the world, re-opened for the 2013 summer season featuring a raft of improvements focused on enhancing the tourist experience.

The free exhibition traces the fascinating history of The Glenlivet from its beginnings as the first licensed distillery in Scotland’s Livet Valley, to its current global position as the world’s number two single malt whisky.

A wide selection of guided tours are also available and guests have the opportunity to hand-fill and purchase a personalised bottle of The Glenlivet 18 Year Old single cask selection.

To ensure the finest visitor experience, The Glenlivet Distillery Visitor Centre team places a strong emphasis on obtaining and analysing visitor feedback.

With visitors coming to Scotland from as far afield as Japan, China, South America, Facebook and other social media sites are increasingly important channels in allowing the public to access to information about activities taking place at the distillery.

Caroline Mitchell, visitor centre manager for The Glenlivet, comments: “We are delighted that The Glenlivet visitor centre has been recognised for its excellence.

“To be named the Best Visitor Attraction in Scotland is a great honour and means a lot to the whole team at The Glenlivet. We have an excellent team at the distillery and visitor centre, who work tirelessly to ensure we provide our visitors with the best experience possible.

“We have made a number of improvements to the visitor experience at The Glenlivet over the past year, taking into account the feedback of our guests, so it’s great to have these efforts recognised with a Thistle award.”

Now in their 21st year, the Scottish Thistle Awards celebrate excellence and quality within the tourism industry. They are widely recognised as the mark of excellence and professionalism across the industry, awarding the contributions of local businesses to making Scotland a top visitor attraction.


Notes to editors:

About The Glenlivet

The Glenlivet is the No. Two single malt Scotch whisky in the world. Crafted in the remote Livet Valley since 1824, it is the only whisky with the unchallengeable right to be called The Glenlivet.

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010, Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

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Or contact:
Anjalee Salter
Richmond Towers Communications
Tel: 0207 388 7421

Jennifer Stevenson
Chivas Brothers – communications manager (Scotland)

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Contact: Anjalee Salter