Date: Thursday 26th February 2015
Time: 11.00am – 12.00pm
Venue: Ashers Bakery Limited, Unit 10, Balmakeith Industrial Estate, Nairn, IV12 5EQ
SCOTTISH football pundit, Archie Macpherson, and local MP, Danny Alexander, will put pastry pride to one side on Thursday 26th February as they join Ali and George Asher, the Scottish Bakers of the Year 2014 and TV judge, Mich Turner MBE, at an exclusive ‘ice-a-wish cup cake challenge’ at the Asher’s Bakery in Nairn to mark the launch of the 2015 search for the Scottish Baker of the Year.
Archie and Danny are joining a crack team of cup cake icers and the aim is to professionally ice 500 cup cakes in only 40 minutes – the ‘ice-a-wish’ decorated cup cakes will all be sold in the Ashers stores to raise money for the Make a Wish Foundation.
Archie said: “It’s no surprise to know that I love a good pie at half-time and so I was honoured to be asked to help out of course but I have never done anything like this before, so it is all going to be new to me.
“But I am excited to be learning from the Scottish Baker of the Year and Mich Turner, MBE, I mean she makes cakes for the Beckham’s. My dad would have been proud; he was a baker, you know!”
Danny Alexander MP said: “I am delighted that I am going to be putting my stamp on a few cup cakes and helping to raise money for such a good cause. Ashers is a real Highland business success story and they have been a great ambassador for the Scottish Baker of the Year Awards.”
Everyone loves a tasty treat from their local baker. With thousands upon thousands of scones, loaves, savoury items, morning rolls, individual cakes and biscuits sold in Scotland every day, our artisan bakers work hard to keep us all going.
So, in 2012, Scottish Bakers, the trade association for bakers in Scotland, decided to search for the best baker in the land.
“We received some 15,000 votes from members of the public from all across Scotland in 2013 and over 20,000 in 2014,” says Alan Clarke, chief executive of Scottish Bakers. “We are delighted to launch our fourth nationwide search for the Scottish Baker of the Year in 2015.”
TV judge, Mich Turner, will once again support the competition by compering the awards which will be presented in May.
Mich said: “I am delighted to once again be involved in this event. As a professional cake-designer, I have been really impressed by the quality and creativity Scottish bakers are demonstrating and I look forward to being surprised and delighted again this year.”
As interest in home baking and artisan baked goods continues to grow, Scottish Bakers, which supports and promotes the interests of bakers in Scotland, will be looking for the best morning roll, bread, scone, savoury, individual cake and biscuit whilst seeking to crown the best baker in the land.
2014 winner, craft bakery and family owned business Ashers Bakery said of their win: “We were extremely pleased to be recognised as Scotland’s best baker.
“We have an ethos that we must make everything ourselves from scratch and this, along with our consistently high product quality, was recognised by the judges.
“Since winning, our business has gone from strength to strength and we have been able to share our success with all of our customers by continuing to provide the best baked goods day in and day out.”
Scottish Bakers was established in 1891 and, since then, have represented and promoted the interests of the bakery trade in Scotland. They aim to be an integral part of each member’s business by providing support for bakers of all sizes. They provide a valuable source of help, advice, information, assistance and skills development for bakers throughout Scotland. Most importantly, Scottish Bakers belongs to its members and exist for their benefit. They are proud of their motto, ‘for the good of all’.
MEDIA RELEASE issued by Fourcade Communications. You too can post your story ideas for journalists (aka Press or media releases), on allmediascotland.com. Email email@example.com for more information.
Check out twitter.com/nonstopstories for your very own media releases feed…
Check out too twitter.com/allFoodPR.
To catch up on all the media releases recently posted on to allmediascotland.com, you need only click the link icon that you see towards the bottom right of our two media release ‘gateway boxes’.
Fourcade contact details…
Contact: Julie Fourcade