Media Release: Enhancing management skills in the bakery sector


THE National Skills Academy for Food & Drink and Scotland Food & Drink Skills Academy are supporting National Bakery Training and Scottish Bakers to provide a series of management development programmes for the Craft Bakers Association and Scottish Bakers members.

The ‘Women in Work’ programme supports the development of management skills for women working in the food and drink industry.

Justine Fosh, chief executive of the National Skills Academy for Food & Drink, said: “We were delighted to support Scottish Bakers and National Bakery Training both in Scotland and England.

“The feedback we have had about the management development course has been very positive and demonstrates that professionally-delivered training can make a really positive impact on bakery businesses.”

National Bakery Training worked in partnership with the Craft Bakers Association (CBA) and Scottish Bakers to engage with employers, and very quickly almost 100 learners were signed up for the programme.

Mike Holling, executive director of the CBA, welcomed the programme, saying: “It is important that we realise that in today’s changing marketplace that we continually invest in the people that are instrumental in running the management functions of our businesses. We have evidence from members that a well-trained manager can add significant increases on their bottom line.”

Feedback so far has been extremely positive, with Karen Wain, from Birds of Derby, commenting: “I found the whole course very informative, very motivating and extremely well delivered.

“Personally I left with some extremely important lessons on how to manage my time better and how I can develop myself and my management team to be even better at our jobs.”

Likewise, Sarah Blackwood, shop manager at Ray’s Craft Bakery in Prescot, said: “It has helped me to understand why situations have occurred prior to this training, and now I feel I will be able to do my job role more efficiently and hopefully more successful.”

Sandra Ogden, head of Retail & Marketing Operations at Greenhalgh’s Craft Bakery, said: “The one thing that stood out for all of the supervisors was the style of delivery.

“It was a fantastic, dynamic approach which kept all of the participants captivated.

Clare Svendsen, who is one of Sandra’s senior supervisors, added: “The training was very inspirational. It has given me confidence in the way I manage and I will be looking to expand my knowledge of the psychology behind people behaviours.

“It’s been fantastic, thank you.”

Ann Yorkston, retail development manager for Browning’s the Bakers in Kilmarnock was very positive about the training, saying: “It is amazing to see the difference in behaviour when people are shown how to break their job role down into functions and then get them focused on the activities that will make a real difference to how the business is run, this can only be positive for our company.”

Alan Clarke, chief executive of Scottish Bakers, was enthusiastic, saying: “This is a real example of partnership working across the UK and I would like to say a really big thank you to the National Skills Academy for Food & Drink, the Scotland Food & Drink Skills Academy and the Craft Bakers Association for fully engaging with this dynamic programme. We are delighted that the feedback has been so positive.”


Notes to the editor

About Scottish Bakers

Scottish Bakers is the trading name of the Scottish Association of Master Bakers, which was formed in 1891. Our aims are to raise the profile of craft bakers and to raise skills in the bakery sector. The Association is recognised as the voice of the bakery sector in Scotland and continues to be an integral part of each member’s business operation by offering a wide range of services and promoting and protecting apprenticeship qualifications.

For press and communications enquiries, please contact: Lesley Redley on lesley@scottishbakers.org or 01383 661 555 or Alan Clarke on alan@scottishbakers.org 07702 547127.

For more information about Scottish Bakers, please visit our website www.scotttishbakers.org.

MEDIA RELEASE issued by Fourcade Communications. You too can post your story ideas for journalists (aka Press or media releases), on allmediascotland.com. Email info@allmediascotland.com for more information.

Check out twitter.com/nonstopstories for your very own media releases feed…

Plus twitter.com/allFoodPR.

To catch up on all the media releases recently posted on to allmediascotland.com, you need only click the link icon that you see towards the bottom right of our two media release ‘gateway boxes’.

Link iconIt’s this icon, here. It’s your route straight into the rich archive.

Fourcade Communications contact details…


Contact: Julie Fourcade
Phone: 01903741546
Email: julie@fourcade.co.uk