Scottish PR competition announces shortlist

AN annual awards competition celebrating the best of public relations in Scotland has announced its 2009 shortlist.

The Chartered Institute of Public Relations’ Scotland division has unveiled nominations across 25 categories, including crisis communications, best use of social media and best newspaper or magazine.

The winners will be announced on the 23rd of next month.

The shortlist reads:

Corporate and business communications

Platform PR Group, From Highland clouds to PR gold: Launching Alchemy Plus’s Inverness Computing Centre
Scottish Enterprise, Scottish Enterprise: A Model of Public Sector Reform
Scottish Government, Eat More Fish
Weber Shandwick, Promotion of Chez Roux, Rocpool Reserve, Inverness


Artisan PR, The Flight Fantastic
British Heart Foundation, YOOBOT – Food 4 Thought 2008
Northern Constabulary, Safeness – Festival safety campaign
The BIG Partnership, MHFS 10k for Men – Every Step Counts
Tricker PR, The big green challenge
Weber Shandwick, Launch of Condemned

Internal communications

Business Stream, Driving engagement: Putting our employees behind the wheel
Falkirk Council, Carbon Crusader
NHS Lothian, Steal me
VisitScotland, One Team Talking Together

Crisis communications

Grampian Police, Operation Crimond
NHS Lothian, Asking for trouble
Production Services Network, Brightest Prospects

Measurement and evaluation

Platform PR Group, From Highland clouds to PR gold: Launching Alchemy Plus’s Inverness computing centre
VisitScotland, Measuring Success To Shape The Future

Community relations

Consolidated Communications, Cracking Down on Fire Starters
Falkirk Council, Green Dog Walker
Falkirk Council, The MOD’s Coming Home
Grampian Police, Operation Lochnagar

Public sector

Consolidated Communications, Human Papilloma Virus (HPV) Immunisation
Pagoda Public Relations, European Parliamentary Elections 2009 Campaign
Scottish Enterprise, Scottish Enterprise: A Model of Public Sector Reform
Scottish Government, Eat More Fish

Best campaign £10k and under

3×1 Public Relations, BUPA Great Edinburgh Run – 10k for £10k
Budge PR, PR for Prize Pies Propels Sales at James Allan Bakers
Holyrood Partnership, PR Success – Off To A Tee
Platform PR Group, Bake Off: The search for Britain’s perfect scone
Stripe Communications, Shelter ‘Hometime Scotland’ Campaign
Weber Shandwick, ‘Inspiration!’

Consumer relations

Beattie Communications, Beattie Communications Scottish Campaign for Warburtons National Bread Week 2009
Matthews Marketing, Forth’s Timeline
The BIG Partnership, The Black Grouse – A Breed Apart! with The Famous Grouse
VisitScotland, Real Scotland – The Locals’ Guide
Weber Shandwick, Scotland’s Canals – Yours to enjoy
Whyte & Mackay, Goodness Nose

Best use of media relations

Consolidated Communications, Join our Celebrations – The Homecoming Scottish Cup
Indigo, Budgeting To Save The Scottish Construction Industry
Royal Navy, Recognising Royal Navy Aviation in Scotland
Scottish Power, Switch-on at Whitelee Windfarm
The BIG Partnership, ” Think Pink” – Greaves Sports
Weber Shandwick, Has Anyone seen Granddad’s Telly

Integrated communications

DADA, River Clyde Homes “Up Close”
Matthews Marketing, Forth’s Timeline
Scottish Enterprise, Now’s the time to ask
South Lanarkshire Council, International Children’s Games
Stripe Communications, Taste of Edinburgh – Continuing to Whet the Appetite
VisitScotland, Homecoming Scotland Part One

Corporate responsibility

Beattie Communications, Scottish Borders Schools Eco-Challenge
RMJM, Architecture for Everyone

Best use of social media

City of Edinburgh Council, Chemical Romance
Matthews Marketing, Forth’s Timeline
Tricker PR, The big green challenge
VisitScotland, VisitScotland Best Live Act

Best use of photography or design

Budge PR, Two Clydes to Every Story
Falkirk Council, The MOD’s Coming Home
Tricker PR, Ice Cream Snowman

Best newspaper or magazine

Indigo with Pagan Osborne and Oneworld, Tempo
NHS Ayrshire & Arran, Dialogue
NHS Ayrshire & Arran, Healthwise
South Lanarkshire Council, South Lanarkshire View

Best publication

RR Donnelley, Culture Delivers
RR Donnelley, Towards a mentally flourishing Scotland
VisitScotland, Real Scotland – The Locals’ Guide

Best leaflet

Matthews Marketing, Forth’s Timeline
NHS Lothian, Storing up trouble
South Lanarkshire Council, Environmental Information

Best website or microsite

General Teaching Council for Scotland, Probationer Teacher Scotland
NHS Lothian, Influenza A H1N1 Microsite
RR Donnelley, RRD Creative –

Best event

Elaine Howie Public Relations, Magners Scottish Golf Club Championship
South Lanarkshire Council, “Save” Print and Design Open Days
VisitScotland, Launch of Homecoming Scotland 2009

Outstanding young communicator

Aura PR ( Scotland), Laura M. Campbell
Firefly Communications, Anna Edmond – Variety is the spice of life
Scottish Government, Carolyn Rae

Outstanding small consultancy

Axis Media Group
Cloudline PR, Finding the Silver Lining
Matthews Marketing
Wave PR, Making Waves

Outstanding in-house public relations team

Amey, Amey In-House Public Relations Team
National Theatre of Scotland, National Theatre of Scotland Press Office
VisitScotland, Homecoming Scotland 2009 PR Team

Outstanding public relations consultancy

Stripe Communications
Weber Shandwick Scotland

Scottish public sector team of the year

Falkirk Council, Communications Crusaders
NHS Lothian, Proud and Positive
Scottish Enterprise, Team Enterprise: Operation Revival