A HANDFUL of media organisations – including STV and the publishers of The Scotsman – are to carry local authority vacancies on their websites, in association with a jobs site, myjobscotland.gov.uk, set up recently by the organisation representing Scottish local authorities, CoSLA.
From Monday, for instance, stvjobs.com will be carrying up to 1,000 public sector jobs.
And what CoSLA will get out of that particular partnership will be advertising on STV’s two TV channels and access to the growing traffic to STV’s online offering which it says is already four million views per month. stvjobs.com launched in February.
Also involved in the scheme are Scotcareers (Trinity Mirror) and S1Jobs (Newsquest).
When CoSLA launched myjobscotland.gov.uk, it was widely feared it would deprive newspapers of much-needed recruitment advertising.
Says Michael Johnston, divisional managing director of Scotsman publishers, Johnston Press: “Having recently launched a new pan-Scottish jobsite, Scotsman.com/jobs, we are particularly pleased to be bringing such a wealth of job opportunities to all the communities across Scotland that we serve both online and through our 47 local and national Scottish newspapers reaching from Berwick-on-Tweed and Newton Stewart in the south to Peterhead and Stornoway in the north, and all points in between.”
Key Johnston Press titles such as The Scotsman, Falkirk Herald, Fife Free Press and the Southern Reporter; as well as more locally focused titles such as the Galloway Gazette and the Stornoway Gazette, will be launching an integrated marketing campaign in support of the collaboration.
Adds Mike Ferguson, head of classified at STV: “We’re delighted to be working with CoSLA to help them greater utilise the online classified arena. stvjobs.com is a new, comprehensive jobs platform with the weight of the STV brand behind it and we’re confident that we have the reach and brand recognition to help make this initiative a success. stvjobs.com is a very young business and it’s testament to how quickly we’ve grown over the past six months that CoSLA have chosen to work in partnership with us on this project.”