New heights for Orbit with CIPR Awards shortlisting

AN Edinburgh agency set up less than a year ago has been shortlisted in an UK-wide competition recognising the best of public relations.

Orbit has been named among the nominees in the Public Affairs category of the competition, being run by the Chartered Institute of Public Relations.

The nomination is for a campaign for Scotgold, which is seeking to establish a goldmine and which sought to build a groundswell of support among politicians, industry and conservation bodies locally and nationally for the mine at Cononish in the Scottish Highlands.

Says Orbit, in a statement: “The huge weight of support orchestrated by Orbit ultimately led to the overturning of an earlier rejection of the gold mine and its unanimous approval by Loch Lomond and the Trossachs National Park Authority. Orbit brought about the turnaround by highlighting the huge economic and social benefits of the project, as well as talking up the cachet of extracting the first ‘Scottish gold’ since medieval times and its potential use by jewellers.”

Orbit was established last year by Alex Orr, Alex Bruce and James Tout.

Among other Scots nominations is two for Weber Shandwick Scotland, in the Integrated & Marcomms Campaigns and the Broadcast Campaigns categories.

The winners will be announced on May 28.

The shortlist reads:


Corporate and Business Communications

ArcelorMittal – ArcelorMittal Orbit

Diffusion – Diffusion’s ‘Wake Up To Sunrise’ campaign for ICM Registry

G4S -Working Prisons: Working People

Kaizo -Gemalto Mobile NFC Hits the Streets

Man Bites Dog – The Cost Boomerang

MC2 -The Launch of The North West Fund

Financial and Investor Relations

John Lewis Partnership and MRM – Launching the John Lewis Partnership Bond

MHP Communications – JD Sports Fashion Acquisition of Blacks Leisure

Santander UK – Breakthrough – Boosting British Businesses

The Co-operative Insurance – A Smart Solution for Young Drivers

Internal Communications

Balfour Beatty Major Civil Engineering – Zero Harm

BT Operate – Communicating our Operate2014 strategy

Chelsea and Westminster Hospital NHS Foundation Trust – “I’ve had mine. Have you had yours?” – staff flu vaccination campaign

Lloyds Banking Group – Personal Bests – A ground breaking Employee Engagement initiative

Midlands Co-operative Society – Mission Firefly

URENCO – IT Security Code of Conduct Campaign

Consumer Relations

3 Monkeys Communications – Savlon Adventure in Play

Kaizo – The Truvia® Voyage of Discovery – Turning over a sweet new leaf in the UK

Kärcher – Kärcher Cleans Britain

Ketchum Pleon with Procter & Gamble, Olay Professional Range – The Beauty of Proof

McDonald’s – Happy Meal Books

Umpf – The GE Royal Fridge

Best Sporting Campaign – New

Bupa and Synergy Sponsorship – Leveraging Sponsorship of the Bupa Great Run Series

Hill+Knowlton Strategies and IMG – Holiday Inn Masterclasses: Train with Olympians

IMG Consulting – British Airways ‘They Will Fly’

iris PR – The FA WSL – Call The Shots

Lloyds TSB / Four Communications Group – London 2012 Olympic Torch Relay Nomination Campaign

Third City – Running on Empty

Public Sector

Dacorum Borough Council – Peace of mind at Christmas

Lancashire County Council – A Whole New World at Your Library

NHS Blood and Transplant – National Blood Week

Stockport Council – Right Thing, Right Bin

Union for International Cancer Control and Tonic Life Communications – World Cancer Day 2012 – Together it is possible

Working Word – People’s Collection Wales: a nation telling its own story

Corporate Responsibility

Blue Rubicon – O2 Think Big

Gabrielle Shaw Communications – Project Ocean

HB Communications – 2007-2011 campaign by HB Communications for The Commission on Unclaimed Assets, a not-for-profit voluntary organisation led by Sir Ronald Cohen

National Federation of Builders – Stay Safe, Stay Away

salt PR – Lifebuoy: Global Handwashing Day

The Co-operative – The Co-operative Enterprise Hub

Public Affairs

Macmillan Cancer Support – Macmillan Cancer Support’s ‘Put the fair into welfare’ campaign

Macmillan Cancer Support Wales – Changing Cancer Care in Wales

Maitland Political – Pro-MOTe campaign

Orbit Communications – ‘Going for Gold with Scotland’s First Commercial Gold Mine’

Peter Carroll Associates – FairFuelUK

The Royal British Legion – Campaign to get the military covenant enshrined in law


Clearsilver Marketing – The Haven – Capital Fundraising Appeal

JPR – Community Relations Week

Proof Communication – GNSS vulnerabilities – ICT Knowledge Transfer Network conference

Shelter – Evict Rogue Landlords

Somerset Community Foundation and Community Foundation Network – Surviving Winter Appeal

Unity – Rhythmix – #CowellMustPay


Fishburn Hedges / Lloydspharmacy – Securing a voice for pharmacy in the new NHS

National Pharmacy Association – Ask Your Pharmacist Campaign

NHS Blood and Transplant – National Blood Week

salt PR – Lifebuoy: Global Handwashing Day

Spink – Psoriasis – Time for Change

Virgo Consumer HEALTH – Launch of XLS – Medical Fat Binder

Integrated & Marcomms Campaigns

AXA UK – Ambition AXA Awards

Blue Rubicon – The Halifax: Generation Rent

Dacorum Borough Council – Peace of mind at Christmas

NHS Blood and Transplant – National Blood Week

Queen’s University Belfast – The Higher Education Funding Campaign

Weber Shandwick Scotland – And A Thread Runs Through It….

Best Use Of Media Relations

Brands2Life – Love Economy

Grayling – ‘Spring Clean Your Meds’

Natural History Museum, London – Sexual Nature

Porter Novelli – Making Waves For The Royal Mint

The Co-operative Insurance – A Smart Solution for Young Drivers

Unity – Netmums, The Real Parenting Revolution

Best Use of Social Media

Frank PR – Sneakerpedia

Hotwire – Achieving digital independence with the FT web app

McCann Manchester with CrossCountry – Student Fees for Free – The Swift Brothers Facebook Launch

Umpf – Tweet Pie – The World’s Shortest Recipe Book

Unity – Rhythmix – #CowellMustPay

Broadcast Campaign

Ketchum Pleon with FedEx Express – FedEx delivers ‘panda-monium’ across the globe

Lansons Communications – Felixstowe Port provides major boost for the UK economy

Lansons Communications – Smashing Bertie to Save Our Savers

Ogilvy Public Relations – ‘W’ for Winner – It’s your word against ours!

Switchover Help Scheme – 12 Days of Help Scheme

Weber Shandwick Scotland – Definitely Mabey

Global Public Relations

Brands2Life – A Remarkable Launch: Nikon Big Hands

Edelman UK – Captain Morgan – The Captain’s Island

Edelman UK – The Shell V-Power Network of Champions

Fever – American Express Romm for Thought

Frank PR – Making Call of Duty: Modern Warfare 3 the Biggest Entertainment Launch of All Time

Slam PR – Sparking brand love for Zippo

Crisis Communications

British Council – British Council bombing – our work continues

Cubitt Consulting – Saviours – Ensuring Survival of a Pioneering Provider of Key Services for the Welfare of Thousands of Children

Golden Goose PR – Workers sacked for being British

Grayling – H1N1 in the food chain

Nottingham City Council – One Nottingham Communicating Through The Disturbances 2011

Unity – Rhythmix – #CowellMustPay

Best Automotive Campaign

Focus PR – Rolls-Royce Motor Cars

Genesis PR – PR drives business at Ford Retail

Jaguar – Redefining Jaguar Cars

ŠKODA UK – Taking the Czech-ered Flag: The 227 mph ŠKODA UK

Shine Communications with Volkswagen Commercial Vehicles – Launching the Amarok

The Co-operative Insurance – A Smart Solution for Young Drivers.

Low Budget

90TEN – 56 Dean Street

British Heart Foundation (BHF) – BHF Shops fight for transparency

Lothian and Borders Police – Made From Crime?

Quay West Communications – Bike Theft: The Movie

University of St Andrews – Royal Wedding Breakfast

Willoughby Public Relations – Covering Up Shakespeare to Uncover The Truth


External Newspaper, Magazine or Publication

Benenden Healthcare Society / Caspian Media – Benhealth magazine

Mersey Care NHS Trust in-house team – Mersey Cares Annual Report 2010 to 2011: Ten Years of Mental Healthcare on Merseyside

Sellafield, The Nuclear Decommissioning Authority and Nuclear Management Partners – The Sellafield Plan

Tods Murray Solicitors – Dispatches

whg / Word Association – whg 100 Book

Writtle College – Arena Magazine

Internal Newspaper, Magazine or Publication

Endsleigh Insurance Services – Endsleigh’s Buzz

Internal Communications, The Royal Bank of Scotland – ‘We mean business’ newsletter

Leeds Metropolitan University – Building our Community

Royal Mail – Engaging Royal Mail Managers

The Soldier Team – Soldier

UKAR with Scarlettabbott – U Magazine


Chelsea and Westminster Hospital NHS Foundation Trust – Chelsea and Westminster Hospital Website Redesign

Frank PR – Sneakerpedia

RAF Benevolent Fund – RAF Benevolent Fund website

Stockport Council –

Surrey County Council – The Digital Press Office

Unity – Pernod Absinthe – Think Work Play


Brands2Life – A Remarkable Launch: Nikon Big Hands

Compassion in World Farming – One Way Ticket

eBay – eBay Christmas Boutique

Kaizo – The Truvia Voyage of Discovery – Turning Over A New Sweet Leaf in the UK

RSA – RSA’s Arctic Challenge

Unity – The Thousand Readers of Jacob De Zoet


Outstanding Young Communicator

Philippa Rogan MCIPR – Clearsilver Marketing

Philippa Martin – Davies Tanner

Becki Willis – Four Communications Group

Lisa Gutcher MCIPR – Liquid

Kate McGregor – Shine Communications

Helena Bloomer – Slam PR

Best Freelance Practitioner

Jane Hunt MCIPR – Catapult PR

Hilary Berg MCIPR – Hilary Berg Consulting

Rachel O’Reilly MCIPR – Rachel O’Reilly Communications


Outstanding Small Consultancy



Jargon PR

Judge & Howard

Reverberate Public Relations

The View

Outstanding In-House Public Relations Team

Macmillan Cancer Care

North East Derbyshire District Council

Royal College of Nursing

Santander UK

The University of Nottingham


Outstanding Public Relations Consultancy

Ketchum Pleon

Man Bites Dog

Nelson Bostock Group

Proof Communication

The Red Consultancy