European nomination for Scottish PR agency

A LEADING Scottish public relations consultancy has been shortlisted for a major European PR award, for its launch of what is believed to be the world’s first internet chatroom security ID card for kids.

Weber Shandwick has been nominated in the Product Media Relations category in the European SABRE awards for ‘superior achievement in branding and reputation’.

The firm co-ordinated the worldwide launch of NetIDme, an unique internet service that allows people to prove their identity online, and more importantly, check the identity of others.

It is being claimed that more than 110 million people have had the opportunity to see or hear something about the campaign and that Weber Shandwick generated media coverage including The Guardian, ITN Lunchtime News, the National Post in Canada, ABC radio in Australia, 50 minutes on Sky TV on launch day, and even Vatican Radio.

The SABRE awards attract entries from public relations consultancies across Europe. Winners will be announced at a dinner on the 24th of next month, in Barcelona.

Says Weber Shandwick Scotland managing director Nora Farrell: “Nominations for these influential industry awards demonstrate the high standard of work we deliver for our clients. The NetIDme campaign in particular proves that geography is no barrier to delivering great worldwide media coverage for clients.”

Weber Shandwick has four offices in Scotland: Aberdeen, Edinburgh, Glasgow and Inverness.