Disability charity launches first ad campaign in a decade

ONE of Scotland’s leading disability charities has unveiled its first advertising campaign in a decade – to celebrate its 60th birthday and to highlight its ‘Let’s Turn Can’t into Can’ philosophy.

The campaign, which can be seen on billboards across Scotland, is on behalf of Capability Scotland, and was created by Edinburgh advertising agency, 60 Watt, with photography by Glasgow-based Renzo Mazzolini.

The posters seek to tell the story of how Capability Scotland has made a difference to individual lives, policy, practice and changed attitudes towards disabled people.