Sales Gap Narrows Slightly Between Sun and Record

The average sales gap between the two best-selling daily newspapers in Scotland has narrowed slightly on a month ago.

Say the December ABCs, the gap – as measured by Average Net Circulation – between the Scottish Sun and its nearest rival, the Daily Record, was 28,191. In November, it was 31,839; in October, it was 23,909; and in September, it was 29,697.

In December, the Scottish Sun’s average daily sale was 358,507, compared to the Record’s 330,316.

Meanwhile, the average for the country’s biggest-selling newspaper, the Sunday Mail, was 414,046. It was 424,408 in November, 425,033 in October, and 428,513 in September.

Average Net Circulation figures include free give-aways.

The other figures, at a glance, are:

Scottish News of the World 264,503 (compared to 277,212 for November), Sunday Post 251,828 (compared to 259,863), Scottish Daily Mail 114,241 (117,988), Scottish Mail on Sunday 101,216 (107,740), Scottish Daily Star 81,443 (85,557), Scottish Daily Express 72,199 (74,842), Sunday Times Scotland 67,280 (71,748), The Herald 60,345 (62,343), Scotland on Sunday 54,925 (59,231), The Scotsman 46,809 (49,076), Sunday Herald 42,208 (43,226), Scottish Sunday Express 41,373 (43,363), Scottish Daily Mirror 28,872 (29,674), Scottish Daily Star – Sunday 27,729 (28,413 ), The Times 27,470 (28,707), Scottish Sunday Mirror 24,964 (26,502), The Daily Telegraph 22,143 (23,006), The Observer 21,182 (22,681), Sunday Telegraph 18,844 (20,167), People 18,644 (18,524), The Guardian 15,671 (16,788 ), Independent 8540 (8521), Independent on Sunday 7642 (7525), and Financial Times 5170 (5431).

Tomorrow, the year-on-year percentage falls and increases….

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