Online ‘toolkit’ designed to help argue the case for PR

ASSISTANCE in helping build a case for a PR campaign has been launched online by the industry’s trade body, the Chartered Institute of Public Relations.

‘PR means business’ – available only to members of the CIPR – promises to provide “the tools and techniques to demonstrate the value of PR to employers and clients, and also to work more effectively during these challenging times”.

APOLOGIES: the rest of this entry is unavailable, most likely because of a corrupted database.