New Look Lined up for The People

The People newspaper is to have a new look, as of this Sunday, including changes to its font, masthead and colour scheme.

The paper – which, in Scotland, has seen its sales drop by over ten per cent since this time last year – says the “new colour palette will reinforce the title’s unique identity while maintaining the energy and zest of a ‘red top’”, while the “fonts will ensure headlines and body copy are both impactful and easier to read”.