To charge for online content?

TWO interesting articles on charging for online content….. reports a survey concluding that only five per cent of a sample of almost 2,000 people would be prepared to pay for online content. Read the article, here.

Meanwhile, according to a report in yesterday’s Independent newspaper, ‘premium’ online content being offered by the horseracing newspaper, the Racing Post, has seen it attract almost 10,000 subscribers, willing to pay £9.50 per month for betting information.

The paper’s chief executive, Alan Byrne, is quoted, saying: “If you want real detail and full access to our database of more than 20 years on every horse that’s ever run in Britain and Ireland and the opinion of our experts on the quality of performances or the ratings we ascribe to each performance then we invite people to become members.”

Read The Independent’s article, here.