Daily newspaper sales in Scotland suffer more drops

ALL the major daily newspapers sold in Scotland have again suffered across-the-board declines in their circulation, compared to this time last year.

But, says the Audit Bureau of Circulation, there have also been year-on-year sales increases for the Sunday newspaper titles that will have been considered rivals to the News of the World until its closure in July.

The daily figures – issued at midday – concern sales in Scotland between October last year and last month and reveal the following:

Daily Mirror – 8.3 per cent drop = from 24,867 on average last October, to 22,805 last month;

Daily Record – 8.6 per drop = from 292,390 on average last October, to 267,075 last month;

Daily Star of Scotland – 19.3 per cent drop = 78,379 to 63,241;

The Scottish Sun – 5.7 per cent drop = 333,812 to 314,822;

Scottish Daily Express – 9.9 per cent drop = 70,574 to 63,601;

Scottish Daily Mail – 5.6 per cent drop = 114,461 to 108,047;

Daily Telegraph – 3.3 per cent drop = 21,116 to 20,416;

Financial Times – 18 per cent drop = 4,226 to 3,461;

The Herald – 13.2 per cent drop = 52,642 to 45,646;

The Guardian – 7.8 per cent drop = 14,038 to 12,936;

Independent – 9.8 per cent drop = 8,066 to 7,276;

The Scotsman – 8.3 per cent drop = 41,758 to 38,289; and

The Times – 14.3 per cent drop = 22,215 to 19,042.

Meanwhile, the Sunday titles sales figures in Scotland are a more mixed bag:

Daily Star of Scotland – Sunday – 120 per cent up = 26,889 to 59,325;

Sunday Mail – 2.7 per cent up = 354,396 to 364,090;

Sunday Mirror Р 82.9 per cent up = 21,809 to 39,882;

The People – 84.8 per cent up = 13,209 to 24,415;

Scottish Sunday Express – 24.5 per cent up = 35,337 to 43,992;

Sunday Post – 0.9 per cent down = 224,471 to 222,522;

Scottish Mail on Sunday – 1.25 per cent down = 105,223 to 103,908;

Independent on Sunday – 9.7 per cent up = 6,317 to 6,930;

Observer – 4.2 per cent down = 17,880 to 17,130;

Scotland on Sunday – 9.2 per cent down = 50,897 to 46,214;

Sunday Herald – 31.4 per cent down = 42,111 to 28,873;

Sunday Telegraph – 3.9 per cent down = 18,339 to 17,628; and

Sunday Times – 11.2 per cent down = 59,501 to 52,838.