Anti-dog fouling campaign earns Scots local authority an UK-wide PR awards shortlising

AN anti-dog fouling campaign has earned a Scots local authority a shortlising in an UK-wide competition celebrating the best of public relations.

West Dunbartonshire Council’s ‘Do the Right Thing’ campaign has been nominated in this year’s Excellence Awards run by the Chartered Institute of Public Relations.

It is in the running for a prize in the Public Sector category.

Says the council, in a media statement: “The three-month initiative achieved high levels of public awareness and community support, as well as a 49 per cent increase in satisfaction with the council on this issue. The campaign used original messages to make irresponsible owners feel embarrassed and uncomfortable, and engaged residents by allowing them to influence decisions such as where 20 new litter bins should be located to encourage disposal.”

The entry will now go up against NHS North West, Southwark Council, The Red Consultancy & NHS Blood and Transplant, Translink and West Midlands Police. The council’s communications team won the Internal Publication of the Year category at the CIPR PRide Scotland Awards last year.

Meanwhile, in these upcoming CIPR Excellence Awards, Glasgow Housing Association’s Think Yes campaign gets ‘a nod’ in the Internal Communications Campaign category while the Scottish office of the National Autistic Society has been shortlisted in the Not-for-Profit category for its Count Us In campaign.

And a collaboration between Stripe Communications and the Scottish Government – Alcohol Behaviour Change 2013 – is nominated in Health Campaign category.

The awards ceremony is taking place on June 3.

The shortlist reads:

Corporate and Business Communications

Bondy Consulting – ‘The Future of Freemasonry’ campaign

McDonald’s/Blue Rubicon – This Is What Makes McDonald’s

Ogilvy Public Relations/London – The Gnome Experiment

Sage UK&I and Marlin PR – Nation of Preneurs

Tata Consultancy Services – From Indian ‘Top 10′ to Global ‘Big 4′

T-Mobile/M&C Saatchi PR – Smarter Farming

Financial and Investor Relations Campaign

Cubitt Consulting – Eastern Promise: A rare AIM success story for 2012

Direct Line Group – The Direct Line Group IPO

Internal Communications Campaign

Coca-Cola Hellenic – Health & Safety Campaign on Slips, Trips & Falls

Docklands Light Railway (DLR) – London 2012 Project

Financial Times – FT Digital Learning Week

Glasgow Housing Association – Think Yes

HSBC – HSBC – Building a global community

NHS North West – NHS Heroes

Consumer Relations Campaign

iris PR – Speedo – Inspiring women to take the plunge

Kaizo – Launching Fitbit to the Brit!

O2 and Hope&Glory – Postcards On The Edge: owning summer for O2 Travel

Royal Mail Group – Gold Medal stamps and gold postboxes

Umpf – Stoves: Made in Britain

Unity – Ribena Plus Play

Best Sporting Campaign

brandRapport / Heinz BIG Soup – Beef, Tomkins & Onion

British Airways – British Airways Official Airline Partner of the London 2012 Games

Channel 4/Pitch PR – The London 2012 Paralympic Games on Channel 4

iris PR/The FA – The FA WSL 2012 – Women’s football tackling the media

Lloyds Banking Group/ Four Communications – Lloyds Banking Group (Lloyds TSB and Bank of Scotland) London 2012 Partnership

Rule 5 – Going Social with the Track Cycling World Cup

Public Sector Campaign

NHS North West – NHS Heroes Campaign

Southwark Council – Mind Your Own Business campaign

The Red Consultancy and NHS Blood and Transplant – Team Give Blood

Translink – Love Metro Saturdays

West Dunbartonshire Council – Do the Right Thing

West Midlands Police – No Deal

Corporate Social Responsibility Campaign

Coca-Cola HBC Croatia – Our Beautiful Sava

Flagship Consulting – Me and My Net

KPMG and Living Wage Foundation – Living Wage

McDonald’s/Blue Rubicon – Farm Forward

O2 and Hope&Glory – Taking Chargers Out of the Box

Unity – The launch of Shwopping: For M&S

Public Affairs Campaign

Guide Dogs – Dog Attacks Campaign

KPMG and Living Wage Foundation – Living Wage

R3 – The Insolvency Trade Body – ‘Holding Rescue to Ransom’

Royal Mail Group – Keeping politicians posted

Weber Shandwick – We believe in D&T

Westminster Advisers – True choice for children with complex needs

Not-For-Profit Campaign

Frank PR – Enough Food For Everyone If

NAS Scotland – Count us in: it pays to listen

St John Ambulance /GolinHarris – St John Ambulance ‘Helpless’ campaign

The Honest Truth Partnership – The Honest Truth

Third City – I am Stela

Unity & Cancer Research UK – R UV UGLY?

Healthcare Campaign

British Heart Foundation – British Heart Foundation (BHF) – No Smoking Day 2012

Macmillan Cancer Support – The Age Old Excuse campaign

NHS Midlands and East – Stop the pressure

Stripe Communications and the Scottish Government – Alcohol Behaviour Change 2013

The Red Consultancy & NHS Blood and Transplant – Team Give Blood

Unity & Cancer Research UK – R UV UGLY?

Integrated Campaign

BT – BT – Bringing us all together for London 2012.

Frank PR – Cow & Gate Growing Up Milk

Kindred & the Milk Marketing Forum – The ‘make mine Milk’ campaign

Ogilvy Public Relations/London – The Gnome Experiment

St John Ambulance/GolinHarris – St John Ambulance ‘Helpless’ campaign

The Scout Association/Portland – Launch of the Scout Promise Consultation

Global Public Relations Campaign

Fever – HTC Urban Adventures

Man Bites Dog – Putting Prosperity On The Map: The Legatum Institute Prosperity Index

Ogilvy Public Relations/London – The Gnome Experiment

Salt – Domestos Unicef Partnership

Siemens AG – Living our Values – Proud to be Siemens: An employee campaign focused on rebuilding trust and pride

Weber Shandwick – Cool Jobs

Issues or Crisis Management

Action for Children – Closing a service and getting it right

Gough Bailey Wright – Protecting Drayton Manor Theme Park’s brand and reputation

Perfect Relations – Navigating the world’s seventh-largest mobile operator through a $ 35 billion crisis

Santander UK – Minimising the impact of a downgrade

Scotia Gas Networks – Gas Supply Emergency, 2012

University Hospitals Birmingham – Malala Yousufzai – Caring for the world’s most famous patient

Automotive Campaign


Citroen UK – Delicious by DS5

Clive Reeves Public Relations – Rolling out the EU Tyre Label for Goodyear Dunlop

Nissan Europe – Nissan DeltaWing at Le Mans

Starfish Communications and TomTom – The TomTom map paradise project

Tangerine PR – Essex Diamond RCZ

Low Budget Campaign

Bully-Banks Ordinary People in Business – Bully-Banks secures justice against bank mis-selling

Crunch Communications – Looking for Richard

Dynamo PR – Dynamo Writes 3Doodler into the Kickstarter Record Books

Havas PR UK – Greggs Gingerbread’s Got the X-Factor

Midas Public Relations – MoT Files

Third City – The Silver Goat

Best Technology Campaign

Atomic, a Grayling Agency, for Skype – The Magic of Pantomime – making more from a sponsorship agreement

Dynamo PR – Dynamo Writes 3Doodler into the Kickstarter Record Books

The iZettle PR team and Fishburn Hedges, with The Crowd & I – Plugging the lost payments gap

Ogilvy Public Relations/London – The Gnome Experiment

The EE PR Team/Nelson Bostock Group/M&C Saatchi PR – The Launch of EE – Britain’s first superfast 4G network

The Red Consultancy – From nowhere to everywhere in three months

Best Use of Media Relations

Macmillan Cancer Support – World’s Biggest Coffee Morning

McDonald’s/Blue Rubicon – This Is What Makes McDonald’s

MORE TH>N – MORE TH>N Pet Insurance

Ogilvy Public Relations/London – The Gnome Experiment

Transport for London (TfL), Olympic Delivery Authority (ODA) and M&C Saatchi PR – Get Ahead of the Games

Unity – The launch of Shwopping: For M&S

Best Broadcast Campaign

Barclays Bank – The Customer Network Podcast

GolinHarris and St John Ambulance – St John Ambulance ‘Helpless’ campaign

markettiers4dc – The View from The Shard

MSL London – ‘We Can Rebuild Him’ – Turning Bionic Vision into a Reality

Ogilvy PR London – Pandamonium in London!

Best Use of Digital

Bell Pottinger Wired – Fortnum & Mason – digitising a 300-year old brand

British Red Cross – I am a crisis – integrated digital campaign

eBay – Calling all iCans – eBay Heroes Awards

Microsoft and 3 Monkeys Communications – Brandon Generator

Teesside University – Teesside University Parents Portal

Transport for London, Olympic Delivery Authority and M&C Saatchi PR – Get Ahead of the Games

Best Use of Social Media

Channel 4 – Channel 4’s Utopia – Online Influencer Campaign

Environment Agency – Using social media to save lives and protect property from flooding

Historic Royal Palaces – Tower of London: the oldest timeline on Facebook

Third City – I am Stela

Torfaen County Borough Council – In the Depot

Vital Marketing – Hobgoblin ‘British Pubs Need You!’

Best External Publication

O2 and Blue Rubicon – The Data Dialogue

Staffordshire County Council – Your Staffordshire Magazine

The Co-operative – Midlands, The Midcounties and The Southern Societies – The Co-operative magazine

The Regenda Group – Making Housing Affordable in the 21st Century – the new Regenda Corporate Plan

Tods Murray – Firm Profile

Yellobelly Design & Marketing/Foundation East – Foundation East Annual Review

Best Internal Publication

British Airways – Inside Track – the daily newsletter for British Airways staff during the London 2012 Olympic and Paralympic Games

East Coast and Scarlettabbott – Coastlife

Gatwick Airport/beetroot – Your Magazine

London Underground and beetroot – on the move (otm)

Ofgem – Energise

Royal Mail – Celebrating an Olympic achievement

Best Event

Edelman – Experience Halo

Frank PR – Enough Food for Everyone…If Launch Event

Kazoo on behalf of BT – BT London Live, BT House and BT Vision Stage

LDR LONDON – Pick Your Own Strawberries Pop-up

The Royal British Legion – London Poppy Day

Transport for London (TfL) – Heritage Steam Train event for London Underground’s (LU’s) 150th Anniversary

Outstanding Young Communicator

Blair Metcalfe – Ogilvy Public Relations/London

Gemma Griffiths MCIPR – The Crowd &I

Jack Kelly MCIPR – National Express

Maria Shopova – Sermelo

Nicki Williams – DeVries SLAM

Richard Eccleston – West Midlands Police

Outstanding Freelance Practitioner

Hilary Berg CIPR Chartered Practitioner MCIPR

Hilary Berg Consulting

Jeff Robinson

Jeff Robinson PR

Julian Christopher MCIPR

Footprint Public Relations

Kimberley Gray MCIPR

Gray Matter PR

Paul Maguire

Magnite PR

Jo Gilham

Wild Bee PR

Outstanding Small Consultancy


iNHouse Communications

Propel Technology

Rochester PR Group



Outstanding In-House Public Relations Team

Alzheimer’s Society


Environment Agency

Irwin Mitchell

Staffordshire County Council

Transport for London

Outstanding Public Relations Consultancy

Blue Rubicon




Tangerine PR