WEST Dunbartonshire Council has been named among the winers at an UK-wide competition celebrating the best of public relations.
The local authority took the Public Sector Campaign title at the annual Excellence Awards run by the Chartered Institute of Public Relations.
‘Do the Right Thing’ is an anti-dog fouling campaign.
And they were joined on the winners’ podium by the Glasgow Housing Association, which took the Internal Communications Campaign prize.
Said West Dunbartonshire Council’s corporate communications manager, Malcolm Bennie: “We are delighted to have been selected by the judges in such a competitive category. We needed to be creative to make a genuine impact on such a small budget and it is great that those efforts have now been recognised on a national level.”
The full list of winners reads as follows:
Corporate and Business Communications Campaign: Ogilvy Public Relations/London – ‘The Gnome Experiment’
Corporate Social Responsibility Campaign: KPMG and Living Wage Foundation – ‘Living Wage’
Public Sector Campaign: West Dunbartonshire Council – ‘Do the Right Thing’
Best Broadcast Campaign: GolinHarris and St John Ambulance – ‘St John Ambulance ‘Helpless’ campaign’
Financial and Investor Relations Campaign: Direct Line Group – ‘The Direct Line Group IPO’
Low Budget Campaign: Dynamo PR – ‘Dynamo Writes 3Doodler into the Kickstarter Record Books’
Internal Communications Campaign: Glasgow Housing Association – ‘Think Yes’
Consumer Relations Campaign: Royal Mail Group – ‘Gold Medal stamps and gold postboxes’
Best Sporting Campaign: Channel 4/Pitch PR – ‘The London 2012 Paralympic Games on Channel 4’
Not-For-Profit Campaign: Unity and Cancer Research UK – ‘R UV UGLY?’
Global Public Relations Campaign: Ogilvy Public Relations/London – ‘The Gnome Experiment’
Public Affairs Campaign: Guide Dogs – ‘Dog Attacks Campaign’
Issues or Crisis Management: Action for Children – ‘Closing a service and getting it right’
Healthcare Campaign: Unity and Cancer Research UK – ‘R UV UGLY?’
Automotive Campaign: Tangerine PR – Essex Diamond RCZ
Best Use of Media Relations: MORE TH>N – MORE TH>N Pet Insurance
Integrated Campaign: Ogilvy Public Relations/London – The Gnome Experiment
Best Technology Campaign: The Red Consultancy – ‘From nowhere to everywhere in three months’
Best Use of Digital: Microsoft and 3 Monkeys Communications – ‘Brandon Generator’
Best Use of Social Media: Torfaen County Borough Council – ‘In the Depot’
Best External Publication: Tods Murray – ‘Firm Profile’
Best Internal Publication: Royal Mail – ‘Celebrating an Olympic achievement’
Best Event: Edelman – ‘Experience Halo’
Best Use of Research, Planning, Measurement and Evaluation: Channel 4/Pitch PR – ‘The London 2012 Paralympic Games on Channel 4’
Outstanding Young Communicator: Gemma Griffiths, managing director, The Crowd &I
Outstanding Freelance Practitioner: Hilary Berg – ‘Using PR Excellence to Empower Communities’
Outstanding Small Consultancy: Propel Technology
Outstanding In-House Public Relations Team: Transport for London – ‘Keeping London Moving’
Outstanding Public Relations Consultancy: Blue Rubicon
The People’s Choice Award: Andy Green FCIPR, founder, andygreencreativity.com
See all the nominations here.