THE publishers of The Scotsman newspaper and several Scots local newspaper has chosen a new company to handle its growing subscriptions services.
Says Johnston Press, it has “handed its print and app subscription services to marketing agency, HH&S”, which will “add 209 JP newspaper titles, including The Scotsman, Yorkshire Post and Sheffield Star, to its existing subscription portfolio of newspapers, magazines and digital CRM [Customer Relationship Management]”.
Adds the publishers: “In addition, [HH&S] will handle subscriptions to JPs raft of smartphone, iPhone and tablet apps which complement 16 of the group’s print titles with up-to-the-minute news and sport online.”
The HH&S portfolio includes The Daily Mail and the i newspapers.
Previously, the contract was with Multi-Resource Marketing.