THE sales figures in Scotland for The Herald and the Sunday Herald newspaperd are no longer to be identified as ‘national’ by the newspaper circulation auditing body, but ‘regional’ instead – like their sister title, the Evening Times.
Says the Audit Bureau of Circulation, which issued the latest sales figures (for July) for national newspapers seven minutes ago, the switch in designation is at the request of The Herald and Sunday Herald publishers.
allmediascotland.com is seeking a statement from the publishers, as to the reason for the switch. It is understood that, historically, The Herald used to be classified as a ‘regional’.
Neither paper appears in today’s listing of national newspaper sales for July.
Regional sales figures are issued every six months. The Herald and Sunday Herald will submit data for the July-December 2012 regional publications report, issued in February next year.
The June average sale for The Herald was 44,283 while for the Sunday Herald it was 26,074.
To come in an hour: the latest ABC figures for national newspapers.